Mid-market focus Target the mid-sized security services segment with emphasis on scalable solutions suitable for 11-50 employees and annual revenue in the low to mid millions, positioning Pyratech as a fit for SMBs upgrading their security infrastructure.

Vertical expansion Leverage cross-sell opportunities from adjacent Food and Beverage sector clients by highlighting integrated security systems, access control, and monitoring that cater to hospitality and retail food service environments.

Tech-enabled upsell Promote cloud-based management, analytics, and modular deployment (as indicated by tech stack like Google Cloud and Module Federation) to appeal to prospects seeking scalable, remotely managed security with insights for operations.

Competitive differentiation Position Pyratech against larger players by emphasizing agility, personalized support, and cost-effective solutions for smaller security teams, using their size as an advantage in rapid deployment and tailored service.

Geographic and proximity advantage Capitalize on local Detroit presence by targeting nearby businesses in Michigan with proximity-based service benefits, faster response times, and regional expertise as a selling point.