Rental Program Leverage their wholesale AV and lighting rental inventory and ask about trial-before-buy or rental program to upsell long-term partnerships with event planners and production teams.

Event Spectrum Target their focus areas (bar/bat mitzvahs, weddings, corporate events, sweet 16s) to tailor bundled lighting and decor packages that cross-sell across categories, increasing average order value.

Midmarket Focus Position as a cost-effective, scalable partner for small to mid-sized events given their team size (11–50 employees) and revenue in the lower-to-mid multi-million range, appealing to boutique venues and local planners.

Industry Position Highlight opportunities to collaborate with event venues and planners who use or need AV and lighting, differentiating from larger enterprise competitors by offering flexible, wholesale pricing and hands-on support.

Growth Signals Use the existing services breadth (AV, lighting, decor) to propose integrated experiential packages, recurring revenue through preferred vendor programs, and co-marketing with complementary suppliers in the events ecosystem.