Independent Risk Small insureds with 2-10 employees and a broad risk footprint (auto, general liability, workers’ comp, property, crime, etc.) indicate a need for a comprehensive, independent risk management partner who can tailor programs to fit tight budgets and maximize coverage value.

Growth Proximity Firm has experienced tripled growth since 2015, signaling an active market and potential for expanding existing client relationships into broader services (employee benefits, inland marine, life & health) to drive cross-sell opportunities.

Experience and Trust With over 30 years in the field and licensed agents who emphasize clarity on coverage, there is a selling point around consultative, transparent service that can help clients optimize coverage at the best price, reducing renewal friction.

Digital Presence Tech stack and online presence (WordPress, analytics tools) present an avenue to offer digital risk assessments, online policy education, and streamlined renewal workflows to tech-savvy small businesses seeking efficiency.

Market Positioning Revenue in the mid-range for a small insurer suggests an opportunity to target mid-market businesses adjacent to competitors with large headcounts; emphasize tailored coverage, competitive pricing, and fast service to win clients from larger incumbents.