Underwater Motion Capture Innovation Qualisys launched the Arqus A9UW and A12UW underwater motion capture cameras, positioning itself as a unique provider in the underwater motion capture technology segment. This innovation presents an opportunity to target customers in marine research, sports training in aquatic environments, and entertainment industries requiring underwater motion analysis.
Sports Performance Assessment Solution The markerless 3D baseball assessment system recently introduced by Qualisys opens up sales opportunities in the sports industry. This technology can be marketed to professional baseball teams, sports training facilities, and athletic institutions looking to enhance player performance analysis and training programs.
Tech Integration Capabilities Qualisys utilizes a tech stack including Unreal Engine and Bootstrap, indicating compatibility with a range of software environments. This integration capability presents sales opportunities to collaborate with gaming companies, virtual reality developers, and animation studios seeking motion capture solutions that seamlessly integrate with popular development tools.
Expansion into Clinical Applications With a focus on technology used in clinical settings, such as Virtual Reality (VR), Qualisys can target the healthcare industry for applications in physical therapy, biomechanics research, and rehabilitation. This expansion aligns sales strategies towards healthcare institutions, research facilities, and medical device manufacturers.
Executive Leadership Change The recent appointment of Annelie Skafte Persson as CFO signifies a strategic leadership change within Qualisys. This presents an opportunity for sales professionals to engage with new decision-makers, understand evolving financial priorities, and tailor solutions that align with the strategic direction set by the new CFO.
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