Strategic verticals Qualisys serves Life Sciences, Engineering and Entertainment with motion capture technology, presenting sales opportunities by tailoring solutions for research, clinical, VR and animation workflows across these verticals.

Underwater expansion The introduction of Arqus A9UW and A12UW underwater mocap cameras positions Qualisys to target marine biology, underwater robotics, and research facilities requiring robust underwater tracking, suggesting cross-sell and vertical expansion opportunities.

Markerless momentum Recent markerless system deployments for 3D baseball assessments indicate a capability to address sports analytics and performance centers, offering potential partnerships with professional teams, academies and training facilities.

Financial leadership A new CFO appointment signals ongoing financial discipline and potential for scalable deals, channel partnerships and structured multi-year contracts suitable for mid-market customers and research institutions.

Global reach With offices in Gothenburg, Chicago and Shanghai and a global tech stack, Qualisys can pursue international pilots and multi-site deployments, appealing to global research networks and multinational production studios.