Expanding Market Presence Recent partnerships and new property openings in France, Argentina, and Australia indicate a growing international footprint, offering opportunities to provide localized technology solutions, management systems, and customer engagement tools tailored for diverse markets.

Brand Innovation The launch of the new Quality Suites brand and a rewards experience highlights the company’s focus on enhancing guest loyalty programs and digital engagement platforms, presenting potential for loyalty program technology and customer experience enhancements.

Technology Adoption Utilization of advanced tech stacks such as Quantum Metric, Checkmarx, and cloud-based services suggests openness to innovative solutions, providing avenues for offering cybersecurity, analytics, and digital transformation services to improve operations.

Revenue Growth Opportunities With a revenue range of $500 million to $1 billion and active expansion, there are significant opportunities for B2B sales in property management systems, revenue management, and operational efficiency tools to support scalable growth.

Strategic Partnerships Recent collaborations with Trilogy Hotels and Zenitude Groupe highlight a strategic focus on strengthening franchise and partnership networks, creating opportunities to offer integration solutions, franchise management, and guest experience systems for partners.