Quality Restaurant Concepts, LLC/Applebees Franchise Group
RestaurantsAlabama, United States51-200 Employees
Quality Restaurant Concepts, LLC (QRC) is a Birmingham, Alabama-based restaurant company employing 51-200 people. Founded in 1988 by Fred Gustin and Glenn (Blackie) Durham, it began as Applebee’s of North Alabama, with the first location at Brookwood Village Mall in Birmingham. In 1998 the founders expanded by purchasing 26 additional Applebee’s locations in Mississippi, Georgia, and eastern Tennessee, and the company was renamed Quality Restaurants to reflect broader geographic growth. Today QRC operates approximately 60 Applebee’s-branded restaurants in the southeastern United States, along with one Legacy BBQ and Brew and five Pie Five Pizza locations, and the portfolio continues to grow. Revenue is reported as between $1 million and $10 million, and in May 2026 the EEOC filed a lawsuit alleging sexual harassment, constructive discharge, and retaliation, which was settled for $270,000 plus other relief.