QualSights

Market ResearchIllinois, United States51-200 Employees

QualSights is a market research company that develops an integrated technology suite to help brands decode human behavior. The suite combines passive, in-the-moment data capture with a participant app that reveals the drivers behind actions and an AI-powered analytics platform that translates data into actionable insights. This combination is designed to deliver precision, depth, and speed in understanding consumer behavior.

Its client base includes Fortune 500 companies across consumer packaged goods, pharmaceuticals, technology, and other sectors seeking growth through product innovation, renovation, and optimization. The company is based in Chicago, Illinois, and operates with a mid-sized team. In September 2025, QualSights announced the launch of UseSights, a subscription-based usage intelligence platform.

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