Strategic partnerships Quebecor’s media and telecom ecosystem includes brands like Vidéotron, TVA, Le Journal de Montréal, Le Journal de Québec, and MELS with live events via Gestev, presenting opportunities to cross-sell advertising packages, sponsorships, and bundled content distribution across multiple platforms.

Expansion momentum Recent launches and acquisitions such as Freedom home Internet, Freedom101, and Disneyjunior signals ongoing growth in consumer offerings and content distribution, creating avenues to upsell value-added services, premium packages, and targeted bundles.

Cost optimization Witnessed workforce reductions in the Broadcasting segment and restructuring efforts indicate a focus on efficiency, which may create opportunities to present cost-effective technology platforms, automation tools, and scalable cloud or OTT solutions that align with budget-conscious initiatives.

Tech modernization Utilizes SAP, Kronos, AngularJS, Akamai Bot Manager and other modern tech stacks, suggesting openness to enterprise-grade software, data analytics, cybersecurity, and performance optimization solutions that integrate with existing systems.

Media reach & events Strong cultural and sports event footprint through Centre Vidéotron and Gestev offers potential for sponsorship tech, ticketing intelligence, audience analytics, and digital experiential activations across their large regional audience.