Athletics Growth Queens recently promoted athletics staff and expanded program leadership, signaling a growing athletics footprint and alumni engagement. This creates sales opportunities for athletics analytics, coaching performance tools, recruitment platforms, event management, and sponsor engagement solutions.

Marketing Readiness The university already employs a marketing stack including Mautic, Google Tag Manager, and a CMS, indicating a receptive environment for CRM upgrades, marketing automation, data-driven recruitment campaigns, and digital experience modernization.

Global Internship Focus With an internship requirement for all undergraduates and extensive international study options, there is strong demand for internship management systems, study abroad platforms, partner relationship management, and visa/compliance services.

Core Systems Modernization A mid-market private university with a diverse program mix presents an opportunity to modernize core systems such as student information, learning management, ERP/finance, and cybersecurity, backed by cloud-based analytics to improve outcomes.

Community Partnerships Located in Charlotte with the city as an extended campus, there are ample chances to forge local employer, nonprofit, and sponsor partnerships, along with fundraising and donor-management solutions aligned to the university’s service ethos.