Market positioning Target mid-market medical devices buyers and refurbishers in the New York/New Jersey region by highlighting expertise in GE OEC 9800/9900 C-Arm service and repair to win service contracts and equipment sourcing deals.

Service expansion Leverage capability in electrical safety inspections, preventive maintenance, calibration, and repairs to upsell bundled service agreements with hospitals and clinics that require ongoing compliance and uptime for imaging equipment.

Inventory leverage Promote a combined offering of new, refurbished, and used medical equipment to capitalize on cost-sensitive buyers and bidding opportunities at facilities looking to upgrade without large capital expenditures.

Digital reach Expand demand generation by optimizing ecommerce and ad channels (Shopify, WooCommerce, Google Ads, Microsoft Advertising) to capture procurement leads and translate inquiries into service appointments and equipment purchases.

Strategic partnerships Position Quince as a regional service and resale partner for larger distributors and hospitals, offering rapid response maintenance, calibration expertise, and access to used equipment inventories to compete with larger players.