Dominant Audience Reach Qunar is positioned as China’s leading travel search engine with a large, high-spending traveler audience, offering advertisers access to one of the country’s most lucrative travel markets. The platform supports branding and transaction-oriented ad formats designed to help advertisers reach and convert online travelers shopping for flights, hotels, and packages.

Co branded Campaigns Evidence of a collaborative sales approach includes co-branded initiatives like joint flight promotions with airlines, showing openness to exclusive offers that can boost campaign performance and audience reach.

Scale and Growth Qunar’s scale in a fast-growing domestic market creates opportunities for multi-brand advertisers to allocate sizable, cross-channel spends and achieve broad exposure across travel search users.

Tech Driven Advertising The tech stack and analytics capabilities suggest a data-driven foundation for measurement, attribution, and optimization, enabling advertisers to run performance campaigns with clear ROI expectations.

Strategic Partnerships Historical ownership and partnerships with major players highlight Qunar’s credibility and potential to partner with large ecosystems for integrated campaigns, affiliate programs, or cross-platform sponsorships within China’s travel market.