Marketing Leadership The company appointed Christy as Senior Vice President of Marketing in early 2024 to lead the combustible portfolio and drive investment into new category products, signaling a growth-oriented strategic push. This creates an opportunity for sales teams to offer go-to-market planning, product marketing support, and digital campaign services to accelerate launches.

Digital Backbone With a tech stack that includes WordPress, MySQL, Google Tag Manager, jQuery, PHP and DocuSign, the business maintains an active online presence and automated workflows. There is a clear path to upsell website optimization, CRM and marketing automation integration, analytics hardening, and secure contract workflows.

Automation Readiness A lean organization with a small headcount will benefit from outsourced IT and automation, including Microsoft 365 optimization, cloud security, data backup, and lightweight ERP-like tools for manufacturing or inventory management to reduce manual tasks and improve margins.

Campaign History Historical bold marketing campaigns indicate appetite for impactful branding and promotions. This can translate into opportunities for creative services, regulatory-compliant advertising strategy, market research, and launch support for new product categories.

Regional Fit Based in Oklahoma City with modest revenue scale, there are opportunities to partner on regional supply chain, procurement, packaging and labeling compliance, and financing options tailored for SMB manufacturers to help fuel growth and stabilize cash flow.