Smokeless Transition Opportunity to engage adult smokers and retailers around BAT’s goal to become predominantly smokeless by 2035, focusing on reduced-risk products like Vuse and other alternatives to cigarettes.

Global Footprint Leverage BAT’s presence in over 180 markets and three major regions (US, AMEA, and APACEMEA) to explore cross-border distribution partnerships, regional launches, and wholesale arrangements for reduced-risk products.

Scale and Reach Utilize BAT’s large workforce and FTSE-listed status to propose enterprise-grade technology integrations, analytics, and supply chain solutions that support large-scale product launches and compliance across markets.

Product Portfolio Target retailers and e-commerce platforms with BAT’s diverse portfolio, prioritizing reduced-risk product lines and snus categories where regulatory environments permit, to broaden assortment and drive category growth.

Digital Enablement Offer data and tech solutions aligned with BAT’s tech stack (AWS, Alteryx, SAP, Fullstory, Dynamics AX) to optimize market analytics, customer experience, and regulatory reporting for faster time-to-market.