Acquisition Opportunity Race Pace Bicycles was acquired by Trek in spring 2022 and its seven Baltimore-area locations are now Trek-owned stores. This creates a potential sales channel through Trek’s national network for cross-sell opportunities in cycling apparel, accessories, and service offerings.

Expanded Footprint With 7 local locations and a strong service department, Race Pace Bicycles presents multiple touchpoints for upsell: premium clothing, high-performance components, and enhanced fitting and performance services across the region.

Service & Fitting Focus The business emphasizes extensive fitting and performance services. This provides opportunities to introduce high-end gear, personalized equipment packages, and maintenance plans to loyal customers who value professional tuning and optimization.

Midmarket Revenue Reported revenue between 1M and 10M places Race Pace in the mid-market segment, suggesting opportunities for scalable B2B partnerships, bulk purchases, and loyalty programs with growth potential in cycling enthusiasts and clubs.

Tech & Marketing Active use of marketing and analytics tools (Mailchimp, Google Analytics, Hello Bar) indicates readiness for data-driven campaigns. This suggests potential for targeted promotions, member-reward programs, and event-driven marketing to drive repeat visits and cross-category sales.