Trek Synergy Race Pace is now Trek owned across its stores, creating a natural path for cross-promoting Trek bikes, components, and service packages to existing customers and leveraging Trek brand marketing resources to grow basket size.

Fit and Service The business emphasizes extensive fitting and strong service, offering opportunities to monetize premium fitting sessions, maintenance plans, and high margin accessories through bundled offerings and recurring revenue.

Gear Depth A deep inventory of cycling clothing and accessories supports upsell opportunities through exclusive promotions with partner brands, apparel bundles, and performance upgrades.

Regional Reach Multiple Baltimore area locations provide a foundation for region wide marketing, loyalty programs across shops, and event driven promotions to boost foot traffic and cross store sales.

Data Driven Growth The use of Mailchimp and analytics enables targeted campaigns, personalized recommendations, and post purchase follow ups to lift repeat purchases, service bookings, and Trek product adoption.