Insights

Niche Focus Target health-focused consumers with digestive-specific product recommendations and education, positioning Rachel's Tea as a trusted curate rather than a broad retailer.

Small Team, High Niche Leverage agility of a 2- to 10-person operation to partner with specialty retailers and wellness clinics for exclusive lines or bundled offerings that fit a boutique brand image.

Strategic Partnerships Capitalize on the established collaboration with Concept Construction and seek co-marketing or sponsorship opportunities with health and wellness venues to raise brand visibility.

Digital Cart Maturity Expand payment and checkout options (Apple Pay, PayPal, Venmo) and retargeting channels (Clarity, Klaviyo) to optimize conversion; run targeted campaigns around digestive health benefits.

Revenue Growth Paths Explore small-batch premium bundles and subscription models at a reasonable price point, aiming to scale revenues while maintaining the curated, exclusive brand positioning.

Similar companies to Rachel's Tea

Celestial Seasonings
51$10M - $25M
Rishi Tea & Botanicals
128$50M - $100M
Teavana
514$250M - $500M
Bigelow Tea
256$100M - $250M
Twinings
1.1K$100M - $250M
Numi Organic Tea
39$10M - $25M
Traditional Medicinals
328$100M - $250M
Pukka Herbs
34$1M - $10M

Rachel's Tea Tech Stack

Rachel's Tea uses 8 technology products and services including Microsoft Clarity, Microsoft 365, Klaviyo, and more. Explore Rachel's Tea's tech stack below.

Microsoft Clarity
Analytics
Microsoft 365
Email
Klaviyo
Marketing Automation
Amazon Pay
Payment Processing
Apple Pay
Payment Processing
PayPal
Payment Processing
Venmo
Payment Processing
Vimeo
Video Players

Media & News

Rachel's Tea partners with Concept Construction Corp.
Rachel’s has again teamed up with Concept Construction Corp as their general contractor and construction partner.
Feb 15, 2022 | southtownsregionalchamber.org

Rachel's Tea's Email Address Formats

Rachel's Tea uses at least 2 email formats:

Rachel's Tea Email Formats	Example	Percentage
FLast@rachelstea.com	JDoe@rachelstea.com	50%
First@rachelstea.com	John@rachelstea.com	50%

Frequently Asked Questions

What is Rachel's Tea's official website and social media links?

Rachel's Tea's official website is rachelstea.com and has social profiles on LinkedIn.

How much revenue does Rachel's Tea generate?

As of September 2026, Rachel's Tea's annual revenue is estimated to be <$1M.

What is Rachel's Tea's NAICS code?

Rachel's Tea's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Rachel's Tea have currently?

As of September 2026, Rachel's Tea has approximately 9 employees across 2 continents, including North America and Asia. Key team members include Office Manager: K. O. and Search Engine Optimization Specialist: U. F. Explore Rachel's Tea's employee directory with LeadIQ.

What industry does Rachel's Tea belong to?

Rachel's Tea operates in the Food and Beverage Services industry.

What technology does Rachel's Tea use?

Rachel's Tea's tech stack includes Microsoft Clarity, Microsoft 365, Klaviyo, Amazon Pay, Apple Pay, PayPal, Venmo and Vimeo.

What is Rachel's Tea's email format?

Rachel's Tea's email format typically follows the pattern of FLast@rachelstea.com. Find more Rachel's Tea email formats with LeadIQ.

When was Rachel's Tea founded?

Rachel's Tea was founded in 2000.

Rachel's Tea

Q: What is Rachel's Tea's official website and social media links?

Rachel's Tea's official website is rachelstea.com. Rachel's Tea has social profiles on LinkedIn.

Q: How many employees does Rachel's Tea have currently?

Rachel's Tea has approximately 9 employees.

Q: What industry does Rachel's Tea belong to?

Rachel's Tea operates in the Food and Beverage Services industry.

Q: What technology does Rachel's Tea use?

Rachel's Tea's tech stack includes DoubleClick Floodlight, Preact, GoDaddy, jsDelivr, ChatBotBuilder.

Q: When was Rachel's Tea founded?

Rachel's Tea was founded in 2000.

Q: What is Rachel's Tea's NAICS code?

Rachel's Tea's NAICS code is 722 (Food Services and Drinking Places).

Food and Beverage ServicesMissouri, United States2-10 Employees

Rachel's Tea is a small food and beverage services company based in Caulfield, Missouri. It evaluates hundreds of products, brands, and formulas intended for people with digestive disorders, drawing on feedback from thousands of users to identify options that perform well within typical price ranges. The firm does not stock an entire brand line and instead endorses a specific subset of items and brands, noting it cannot explain why some products are more effective than others. It operates in the broader tea and related products segment, offering guidance through its selections rather than a broad catalog. The company is based in Caulfield, Missouri and operates with a small team. In February 2022, Rachel's Tea announced a partnership with Concept Construction Corporation to serve as its general contractor and construction partner.