Insights

Strong Market Presence With an established brand trusted over 25 years and a revenue range of 50 million to 100 million, Rack Attack demonstrates significant market penetration in vehicle rack solutions, indicating ongoing customer demand and potential for upselling complementary outdoor and adventure gear.

Growing Retail Footprint Recent expansion efforts, including opening new locations across North America and partnerships with key outdoor and sports organizations, suggest opportunities to introduce exclusive or higher-end product lines and enhance in-store cross-selling.

Strategic Partnerships Collaborations with major brands like Thule, U.S. Ski & Snowboard, and Cycling Canada highlight a strong position within the adventure sports ecosystem, opening avenues for co-branded product bundles or sponsorship-related sales initiatives.

Digital Engagement Active online advertising campaigns on Facebook and Bing, coupled with a user-focused website, present opportunities to leverage targeted marketing for seasonal promotions, new product launches, or loyalty programs to increase recurring revenue.

Customer-Centric Services Offering on-the-spot installation, same-day shipping, and comprehensive maintenance support provides potential for expanding service packages, premium warranties, and rental or leasing options to boost overall sales and customer retention.

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Rack Attack Tech Stack

Rack Attack uses 8 technology products and services including QuickBooks, Facebook Ads, Bing Ads, and more. Explore Rack Attack's tech stack below.

  • QuickBooks
    Accounting And Finance
  • Facebook Ads
    Advertising
  • Bing Ads
    Advertising Networks
  • jQuery UI
    Javascript Libraries
  • Twitter typeahead.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Windows Server
    Operating Systems

Rack Attack's Email Address Formats

Rack Attack uses at least 1 format(s):
Rack Attack Email FormatsExamplePercentage
FLast@rackattack.comJDoe@rackattack.com
85%
First@rackattack.comJohn@rackattack.com
9%
FirstLast@rackattack.comJohnDoe@rackattack.com
4%
Last@rackattack.comDoe@rackattack.com
2%

Frequently Asked Questions

Where is Rack Attack's headquarters located?

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Rack Attack's main headquarters is located at 120 W 3rd Ave, Unit 201 Vancouver, British Columbia V5Y 1E9, CA. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Rack Attack's phone number?

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You can contact Rack Attack's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rack Attack's official website and social media links?

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Rack Attack's official website is rackattack.com and has social profiles on LinkedIn.

What is Rack Attack's SIC code NAICS code?

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Rack Attack's SIC code is 5941 - Sporting Goods Stores and Bicycle Shops NAICS code is 44-45 - Retail Trade.

How many employees does Rack Attack have currently?

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As of October 2025, Rack Attack has approximately 201 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer | Board Member: A. W.Vice President Of Purchasing And Inventory: B. J.Vice President Information Technology: M. D. S.. Explore Rack Attack's employee directory with LeadIQ.

What industry does Rack Attack belong to?

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Rack Attack operates in the Retail industry.

What technology does Rack Attack use?

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Rack Attack's tech stack includes QuickBooksFacebook AdsBing AdsjQuery UITwitter typeahead.jsjQueryMicrosoftWindows Server.

What is Rack Attack's email format?

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Rack Attack's email format typically follows the pattern of FLast@rackattack.com. Find more Rack Attack email formats with LeadIQ.

When was Rack Attack founded?

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Rack Attack was founded in 1996.

Rack Attack

RetailCanada201-500 Employees

We’re your local adventure experts — helping you expand your vehicle’s potential, creating more space for friends and family, peace-of-mind protection for your prized gear and bigger possibilities for your next weekend escape or road trip with no return date. Whether you’re answering a spontaneous call to the wild or carefully plotting a cross country journey—we ensure you find the right fit for your vehicle and activity, install it on the spot or ship it out same-day, then set you up with care and maintenance resources so it’s Reliable For Life.

Our team of seasoned Gear Guides help you navigate the entire process, so you can enjoy the journey as much as the destination. For over 25 years, we’ve been trusted by explorers at every experience level, in adventure hubs across North America. We don’t just know our stuff—we live and breathe it. Our expert-vetted range of racks, bars, boxes and overland spans every outdoor activity and niche need.

Rack up. Head out. Explore more.

Section iconCompany Overview

Headquarters
120 W 3rd Ave, Unit 201 Vancouver, British Columbia V5Y 1E9, CA
Phone number
SIC Code
5941 - Sporting Goods Stores and Bicycle Shops
NAICS Code
44-45 - Retail Trade
Founded
1996
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Rack Attack's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Rack Attack's revenue is estimated to be in the range of $50M$100M

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