Crossmedia Reach Rai Pubblicità operates across Total Video and Total Audio for Rai, plus radio, digital, connected TV, and cinema, offering a broad, crossmedia inventory ideal for advertisers seeking integrated campaigns and high audience reach.

Cinema Leadership As the leading cinema concessionaire in Italy by number of screens, Rai Pubblicità can unlock in-cinema branding and targeted ad placements to consumer-focused brands looking to leverage premium AV environments.

Data Driven With Advanced TV data driven solutions and partners like YouTube Rai channels and Samsung TV Plus, there are clear opportunities to offer advertisers measurable, OTT and screen-level performance insights.

Strategic Partnerships A diversified ecosystem including Vevo, Rockin’1000, Primo Maggio Roma, and a 100-year legacy positions Rai Pubblicità to bundle sponsorships or co-branded campaigns across entertainment, music, and live events.

SME Growth Collaboration Recent collaboration with Amazon aimed at highlighting SMEs blending traditional and e-commerce signals a path to joint marketing programs, affiliate opportunities, and SME-focused media packages.