Integrated Media Offering Rai Pubblicità provides a comprehensive total video and total audio advertising solution across all platforms, including digital and social media, cinema, radio, and connected TV. This positions the company as a versatile partner capable of delivering multi-channel campaigns, ideal for clients seeking wide-reaching brand visibility.

Expanding Digital Presence With an extensive digital ecosystem that includes Vevo, digital platforms, and live entertainment, Rai Pubblicità offers significant opportunities for brands looking to engage audiences through innovative and content-driven advertising formats, especially in emerging digital and connected TV markets.

Local Cinema Network Managing 158 cinema locations with over 700 screens across Italy, the company holds a unique position in the cinema advertising segment. This provides an attractive avenue for clients targeting high-attention in-theater audiences and premium brand placements.

Public Service Commitment Aligned with Rai's mission of serving the public interest, Rai Pubblicità emphasizes quality and brand integrity, making it a compelling partner for advertisers valuing trusted media channels that enhance brand reputation and social responsibility.

Growth and Opportunity Generating revenue between $25M and $50M and positioned within a competitive market, Rai Pubblicità presents opportunities for expansion into new digital advertising formats and international markets, particularly leveraging its integrated media assets and strong local presence.