Crossmedia dominance Rai Pubblicità operates as the premier crossmedia concessionaire in Italy, managing Total Video and Total Audio across Rai platforms, Radio Italia, Radio Kiss Kiss, Vevo, Rockin’1000, Primo Maggio Roma, and a large cinema network. This presents a broad, integrated advertising opportunity for brands seeking wide reach across TV, digital, radio, cinema, and live entertainment.

Data driven TV The offering includes Advanced TV data driven solutions and a strong programmatic ecosystem through strategic partnerships with Rai YouTube channels and Samsung TV Plus, enabling precise targeting and measurement for advertisers looking to optimize campaigns across connected devices.

SME growth collaboration Recent collaboration with Amazon to spotlight SMEs merging tradition with e-commerce signals a potential for co-branded campaigns, ecommerce-driven promotions, and performance marketing opportunities that could help mid-market brands scale via Rai Pubblicità channels.

Cinema reach leadership With ownership of a cinema circuit surpassing 800 screens and ranking as Italy’s top cinema concessionaire by screens, there is a clear opportunity to sell branded content, experiential activations, and cinema-advertising packages to national and regional advertisers.

Scaleable data stack A diversified tech stack including iCIMS, Qlik, Google Analytics, Akamai and other tools supports robust audience insights, analytics and programmatic capabilities, enabling sales teams to position data-driven campaigns and ROI-focused proposals to data-minded brands.