Strategic alliances Rai Pubblicità has a broad cross-media footprint across Rai Total Video and Total Audio, Radio Italia Solomusicaitaliana, Radio Kiss Kiss, Vevo, Rockin’1000 and Primo Maggio Roma, plus cinema networks. This presents a sales opportunity to offer integrated advertising packages that combine DTV, digital, social, radio, cinema, and live entertainment reach for brands seeking mass and targeted exposure.

Data driven With Advanced TV data driven solutions and partnerships across Rai YouTube channels and Samsung TV Plus, there's a strong foundation for selling premium audience targeting, attribution, and measurable outcomes to advertisers looking to optimize cross-media campaigns.

SME collaboration Recent collaboration with Amazon to spotlight SMEs merging tradition with e-commerce indicates an openness to co-branded campaigns and e-commerce driven advertising. This creates a doorway for our sales team to propose performance marketing, storefront partnerships, and SME-focused bundles.

Scale and reach The network claims over 50 million monthly contacts across multiple platforms and a leading cinema concession with 800+ screens. This scale supports multi-market national campaigns and cinema-first opportunities for brand launches, product sampling, and experiential integrations.

Financial health Revenue range of $25M-$50M positions Rai Pubblicità as a mid-market player with room to grow. This suggests upsell potential into higher-value packages, longer-term sponsorships, and expanded mixed-media deals to drive incremental revenue.