Digital Marketing Expansion Rainier Dodge relies on a basic tech stack (Bootstrap and Facebook) and a small team. There is a clear opportunity to modernize the digital footprint with a CRM and marketing automation, expand paid social and search campaigns, improve online vehicle catalog experiences, and enable online scheduling and financing pre-qualification to generate more high-quality leads.

Aftersales Growth With a car dealership business model, expanding the service and parts operations can boost lifetime value. Propose new maintenance packages, service reminders via email or SMS, loyalty programs, and targeted upsell opportunities for wear-items and accessories, supported by CRM-driven follow-ups.

Financing Partnerships Develop relationships with local lenders and warranty providers to offer streamlined financing and protection products. A structured financing and extended warranty program can improve deal velocity, attract customers with better terms, and increase ancillary revenue.

Local Market Growth Leverage Olympia and surrounding markets through local SEO, Google My Business optimization, and community partnerships. Local campaigns, event sponsorships, and test-drive promotions can drive foot traffic and expand the customer base.

OEM Brand Alignment Align with Dodge and related OEM marketing programs to maximize co-op funds and brand campaigns. Ensure inventory mix supports current promotions, highlight certified pre-owned options, and participate in brand loyalty initiatives to improve attract-and-retain performance.