Leadership Growth Rainstorm Direct recently promoted Kaila Vallee to President, signaling potential strategic expansion and a focus on leadership-driven client growth opportunities that sales teams can align with to propose scale-focused campaigns in converged TV.

Scale Opportunity With a revenue range of 250M to 500M and access to exclusive linear and CTV media inventory, there is a strong footing for upsell discussions around performance-driven media, guaranteed placements, and cross-channel attribution to existing client rosters.

Converged TV Focus Specialization in converged TV including linear, CTV, and YouTube presents a unique cross-screen value proposition. Sales teams can target brands seeking unified measurement and streamlined creative integration across multiple video ecosystems.

Experience Advantage Four decades of industry experience combined with a performance-focused approach and a robust tech-enabled toolkit position Rainstorm Direct as a reliable partner for brands aiming to optimize budget efficiency and measurable outcomes in fragmented media environments.

Tech Stack Leverage Utilize Rainstorm Direct’s tech capabilities and data-enabled media planning to craft tailored proposals that highlight scalable campaigns, inventory exclusivity, and guaranteed media placements to differentiate from competitors and win larger contracts.