Enterprise AI features Rakuten Viber is actively expanding AI capabilities such as automatic link summarization and premium upgrades for Viber Business, presenting an opportunity to position advanced AI-enabled engagement tools and analytics to enterprise customers seeking smarter messaging workflows.

SMB Growth Tools The launch of Viber Business Plus in target markets and ongoing premium upgrades for Viber Business indicate a strategic focus on micro to medium enterprises, suggesting sales opportunities around onboarding packages, automation, and customer communications at scale.

Cross‑Platform Reach With a broad cross‑platform VoIP user base and integrations across popular tech stacks (Kubernetes, Firebase, React), there is potential to offer seamless integration services, developer-friendly APIs, and customized onboarding for tech‑savvy business customers.

Brand and Partnerships Rakuten Viber’s high‑profile partnerships (NBA Golden State Warriors) and celebrity ambassador program (PH ambassador) create upsell potential for branded communications, sponsored features, and co‑marketing packages that amplify SMB and enterprise campaigns.

Security and Compliance Emphasizing secure, free environment for sharing enables positioning of enterprise-grade security, compliance tooling, and data privacy features as differentiators when selling to organizations with strict messaging governance requirements.