Expanding Business Tools Rakuten Viber's recent launch of Viber Business Plus and premium upgrades for MSMEs indicates a growing demand for advanced communication and digital marketing solutions among small and medium enterprises, presenting a significant opportunity for sales of tailored business communication packages.

AI Integration Opportunity The introduction of AI features such as automatic link summarization demonstrates Viber's focus on enhancing user experience through cutting-edge technology, creating opportunities to offer AI-driven communication and automation tools to enterprise clients seeking innovative solutions.

Market Penetration in Greece Viber's strategic launch of services in the Greek market and hiring local ambassadors shows an emphasis on regional expansion, suggesting potential for developing localized marketing and service offerings to better serve regional enterprise needs.

Cross-platform Engagement With continual app version updates and a focus on a versatile cross-platform VoIP experience, there is a clear pitch for offering integration solutions and premium communication APIs tailored for diverse business environments seeking seamless multi-platform engagement.

Collaborations & Partnerships As the official instant messaging partner of the NBA's Golden State Warriors and with a substantial global user base, Viber's network and branding opportunities could be leveraged to develop co-marketing and partnership strategies that enhance enterprise client exposure and advertising revenue.