Expanding Global Reach Rakuten Viki’s presence in over 190 countries with more than 40 million fans demonstrates a significant international audience, creating opportunities to partner with regional content providers and local advertisers to enhance their market penetration.

Rich Content Library With multilingual subtitles in over 200 languages and a robust portfolio of original productions and licensed films, Viki offers a versatile platform ideal for brands seeking targeted advertising and sponsorships aligned with Asian entertainment and global K-Drama communities.

Strong Community Engagement Viki’s active fan-driven translation community and partnerships with platforms like Sabi, WEBTOON, and Duolingo indicate opportunities to develop co-branded content, fan engagement campaigns, or interactive experiences that resonate with dedicated entertainment enthusiasts.

Strategic Content Initiatives The company’s recent launches of original series and films such as Yumi's Cells: The Movie and Korean romantic comedies show a focus on exclusive content, presenting possibilities for content licensing, promotional collaborations, or branded entertainment tailored for Asian and global markets.

Market Position & Growth Recognized as a top-tier platform in the TV Show category with a sizable user base and a revenue estimate between 100 to 250 million dollars, Viki’s expanding brand offers substantial potential for technological integrations, targeted advertising solutions, and strategic partnerships to capitalize on its growing influence in streaming entertainment.