Ranger Data Technologies, Inc.
Book and Periodical PublishingUnited States11-50 Employees
Offering solutions and opportunities for substantial revenue growth. That's the basis of Ranger Data Technologies, founded by George Willard Sr. in 2001 after a career in the newspaper business that lasted more than 30 years, the last 10 as the owner and publisher of a chain of suburban weeklies. The genesis for Ranger Data Technologies was two persistent problems Willard observed within classified departments at most papers: obtaining new business leads and renewal of ads placed by existing advertisers. Both are, of course, directly related to revenue. Early in 2001 Willard lined up investors and hired programmers to develop software that would offer solutions to both problems. Classified Ranger came first in 2002, assisting newspapers with one of the most important elements of growing classified revenue - obtaining new sales leads. By "scraping" websites Classified Ranger is able to collect the names and numbers of thousands of potential customers already using classified advertising in other papers, free distribution products, and on the web. Outbound Ranger debuted in 2004 to help call center employees and managers with both customer service and creating additional revenue by ensuring full accountability, organization and reporting of renewal and competitive lead calls. The software monitors a newspaper's own classified activity by keeping track of when ads expire and prompting ad reps to make timely renewal calls. Likewise, Outbound Ranger also monitors the effectiveness of competitive leads calls allowing mangers to optimize efforts resulting in increased revenue. In short, Classified Ranger finds advertiser leads for new business revenue, while Outbound Ranger gives the newspaper the ability to effectively manage outbound and inbound calling resulting in incremental revenue.
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