Insights

Growing Retail Presence The House of Rare is expanding rapidly across India with over 80 stores and new locations in Mumbai and Bengaluru, creating numerous opportunities for regional partnerships, in-store promotions, and localized marketing collaborations.

Strategic Product Diversification The company has recently launched premium leather slip-ons and aims to diversify its product portfolio, presenting cross-selling opportunities for accessories and footwear alongside apparel in both online and offline channels.

Digital Transformation With a new unified website and app launched in August 2024, there is scope for enhancing digital marketing efforts, personalized online shopping experiences, and targeted advertising campaigns to boost online sales and customer engagement.

Financial Growth Opportunities Having recently secured INR 50 crore in funding and maintaining a revenue range of $1M to $10M, The House of Rare is positioned for further investment and growth initiatives that can be partnered with for product launches and market expansion.

Market Expansion Collaboration Recent partnerships with Zepto for 10-minute delivery in major cities indicate a focus on swift logistics and premium customer service, opening avenues for brands and service providers to collaborate on last-mile delivery, omnichannel strategies, and customer retention programs.

The House of Rare Tech Stack

The House of Rare uses 8 technology products and services including Snap Pixel, Admitad, Google Ads Conversion Tracking, and more. Explore The House of Rare's tech stack below.

Snap Pixel

Advertising

Admitad

Affiliate Advertising Networks

Google Ads Conversion Tracking

Analytics

RSS

Content Management System

JSON-LD

Javascript Frameworks

Polyfill

Javascript Libraries

Kiwi Sizing

Personalization

HTTP/3

Web & Portal Technology

The House of Rare Email Formats	Example	Percentage
First@rarerabbit.in	John@rarerabbit.in	100%

The House of Rare Email Formats

Example

Percentage

First@rarerabbit.in

John@rarerabbit.in

100%

Frequently Asked Questions

What is The House of Rare's official website and social media links?

The House of Rare's official website is thehouseofrare.com and has social profiles on LinkedIn.

What is The House of Rare's NAICS code?

The House of Rare's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The House of Rare have currently?

As of January 2026, The House of Rare has approximately 319 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Chief Business Officer: P. V.Chief Business Officer: L. S.Chief Brand Officer: A. S.. Explore The House of Rare's employee directory with LeadIQ.

What industry does The House of Rare belong to?

The House of Rare operates in the Retail Apparel and Fashion industry.

What technology does The House of Rare use?

The House of Rare's tech stack includes Snap PixelAdmitadGoogle Ads Conversion TrackingRSSJSON-LDPolyfillKiwi SizingHTTP/3.

What is The House of Rare's email format?

The House of Rare's email format typically follows the pattern of First@rarerabbit.in. Find more The House of Rare email formats with LeadIQ.

When was The House of Rare founded?

The House of Rare was founded in 2014.

The House of Rare

Q: What is The House of Rare's official website and social media links?

The House of Rare's official website is thehouseofrare.com. The House of Rare has social profiles on LinkedIn.

Q: How many employees does The House of Rare have currently?

The House of Rare has approximately 319 employees.

Q: What technology does The House of Rare use?

The House of Rare's tech stack includes Duda, Snap Pixel, Facebook Pixel, UPS, Polyfill.

Retail Apparel and FashionKarnataka, India201-500 Employees

The House of Rare is a Fashion Power House. We design, manufacture and retail men's and women’s apparel under the Brand Names: Rare Rabbit and Rareism. We thrive on creating exuberant, thoughtful, and a variety of product offerings in the Indian Retail Fashion Space. 

With a workforce of around 1000 direct employees, 1 production plant , 80+ stores and counting pan India, we invent fashion solutions for those who are raring to move ahead of the curve. Our clothes are an extension of you and we strive to celebrate the uniqueness of every wearer. This is our ultimate ambition.
The team at The House of Rare have shared the same spirit of passion, handwork and creativity, reaffirming their calibre every day. With us, every step of your career is an adventure, filled with challenges, ambition, desire and excitement. 
Our journey has been Rare and Unique. Today, the House of Rare invites you to explore your own.

Insights

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The House of Rare Tech Stack

Media & News

Thehouseofrare hired Nishant Poddar as Chief Marketing Officer on Jan 1st '26.

Thehouseofrare partners with Zepto.

Thehouseofrare launches Premium Leather Slip-Ons.

Thehouseofrare opened new location in Mumbai, India on May 5th '25.

Thehouseofrare receives financing of $5.77M.

Thehouseofrare opens new location in India.

Thehouseofrare launched unified website and app on Aug 16th '24.

The House of Rare's Email Address Formats