Emerging Market Player RASTRAC operates within the competitive fleet and asset tracking industry with a revenue range of 10 to 25 million dollars, indicating a solid position with growth potential in a market where companies like Zubie and Fleet Complete also compete.

Recent Product Launch The launch of RastracGo in November 2017 highlights a strategic focus on portable and fleet management solutions, presenting opportunities to upsell or expand integrations around their new asset tracking offerings.

Technology Integration With a tech stack that incorporates Google Maps, HubSpot Analytics, and OpenResty, RASTRAC demonstrates capabilities in mapping and data analysis, making it a prime candidate for solutions that enhance digital mapping, analytics, and user engagement.

Growth Opportunities Targeting small to mid-sized companies with 11 to 50 employees, RASTRAC offers a niche for scalable, affordable fleet solutions, ideal for prospects looking to improve operational efficiency without enterprise-level costs.

Industry Trends As a GPS and fleet management company, RASTRAC is positioned in a sector experiencing strong demand driven by logistics, supply chain optimization, and vehicle tracking needs—areas ripe for innovation and strategic partnerships.