Growing Market Presence Rastrac operates in the competitive GPS fleet and asset tracking industry with an estimated revenue between 10 million and 25 million dollars, positioning it as a viable partner for businesses seeking reliable tracking solutions in a market populated by both mid-sized and larger competitors.

Recent Product Launch The launch of RastracGo in November 2017 highlights the company's active product development and commitment to portable, easy-to-integrate fleet management solutions, indicating potential cross-selling opportunities to existing clients seeking advanced tracking features.

Tech-Driven Solutions Utilizing a modern tech stack that includes AWS, React, Google Analytics, and Sentry, Rastrac demonstrates a strong capability to deliver scalable and innovative software, appealing to organizations prioritizing technological reliability and enhanced user experience.

Collaborative Potential Rastrac's size and revenue, comparable to other mid-market competitors like Zubie and Onfleet, suggest opportunities for strategic partnerships or system integrations aimed at expanding geographic reach or service capabilities in the GPS tracking industry.

Focus on Asset Tracking With a recent product launch dedicated to portable fleet management and a specialized industry focus, Rastrac presents a promising opportunity for sales outreach to organizations with logistics, transportation, and delivery needs seeking tailored tracking solutions.