Niche Sustainability Focus Raven + Lily positions itself as a sustainably designed and responsibly produced women-run fashion brand, with certifications such as B Corp and membership in the Fair Trade Federation, highlighting its commitment to ethical sourcing and sustainability.
Closed Physical Retail The company closed its physical retail store and co-working space in Austin in early 2019, suggesting a strategic shift toward online sales and digital engagement, which opens opportunities to deepen e-commerce partnerships.
Moderate Revenue & Funding With an estimated revenue of up to $10 million and received funding of $1.1 million, Raven + Lily operates as a small to mid-sized company interested in growth opportunities within the ethical fashion market.
Tech-Enabled Marketing Utilizing various modern marketing tools like TikTok Pixel, Attentive, and Shopify, the company emphasizes digital marketing strategies, offering potential avenues for partners specializing in targeted campaigns, influencer collaborations, and customer engagement.
Aligned Industry Peers Raven + Lily shares market space with similar ethically-focused apparel brands such as The Little Market and Global Goods Partners, presenting collaborative or partnership opportunities within the ethical, sustainable fashion community.