Sustainability Leadership Raven + Lily emphasizes sustainability and ethical production, being a certified B Corp and member of the Fair Trade Federation. This focus suggests they prioritize partnerships with suppliers and vendors who adhere to environmentally and socially responsible standards, opening opportunities for eco-friendly products and ethical supply chain collaborations.

Market Niche Expansion With a revenue range of 1M to 10M and recent closure of physical stores, Raven + Lily likely operates primarily online. This indicates potential for growth through enhanced eCommerce solutions, targeted digital marketing, and partnerships with online retail platforms to reach a broader customer base seeking sustainable fashion.

Alignment with Like-minded Brands The company's positioning alongside similar mission-driven organizations presents scope for collaborative projects, joint marketing initiatives, or co-branded collections with other socially responsible brands, extending their market reach and reinforcing their ethical brand image.

Community Engagement Opportunities Despite closing physical retail spaces, Raven + Lily’s roots in a community-focused environment in Austin suggest opportunities for local events, pop-up shops, or community-driven campaigns that can enhance brand loyalty and attract local consumers passionate about sustainability and women-led initiatives.

Technology and Data Utilization With a tech stack including Microsoft Clarity and Attentive, Raven + Lily is equipped to leverage website analytics and targeted marketing. Developing personalized campaigns based on customer behavior and preferences can improve engagement, boost conversions, and optimize outreach efforts for their niche market.