Rawsoft
Technology, Information and InternetGeorgia, United States11-50 Employees
Rawsoft is a technology and information services company based in Atlanta, Georgia, that specializes in digital analytics. Its consulting practice extends clients' teams, helping them make data-driven decisions through services that cover implementation, auditing, recommendations, tag management, training, and reporting for Adobe Analytics and Google Analytics. The firm serves organizations looking to build or enhance analytics capabilities by embedding expertise within existing operations. With a small to mid-sized workforce, it positions itself as a collaborative partner within the technology, information and internet sector. In March 2024, Rawsoft announced a GA4 update introducing 'key events' as a pivotal metric, a move that reframes how conversions are defined.