Full-service offerings Ray Jurgen provides installation, parts, shop design, and Lift Inspection and Certification services in addition to equipment sales, creating multiple touchpoints for upsell opportunities with customers seeking end-to-end solutions.

OSHA compliance focus The Lift Inspection and Certification Service positions the company to target shops and municipalities needing regulatory compliance support, opening recurring service contracts and ongoing maintenance revenue.

Fleet service potential With a fleet of GPS and Direct Connect equipped service vehicles, there is opportunity to sell preventive maintenance plans, rapid response support, and extended service coverage to fleets, dealers, and government agencies.

Mid-market target Operating with 11-50 employees and annual revenue in the low to mid millions, Ray Jurgen sits in a mid-market niche ideal for expanding after-sales services, replacement parts programs, and scalable shop design packages.

Cross-sell opportunities The diverse product and service lineup (lifts, compressors, lubrication, wheel service, AC machines) enables cross-selling to existing customers across different equipment categories and maintenance needs, leveraging installation and parts availability.