Targeted customer base Ray Jurgen serves independent repair shops, dealers, fleets, municipalities, and government agencies, presenting a broad market for after-sales service, parts, and installation work. Leverage cross-sell opportunities for equipment maintenance, parts replenishment, and fleet service contracts.

Full service advantage The company offers installation by factory trained installers, parts inventory, shop layout and design, and Lift Inspection and Certification to aid OSHA compliance. Position value-add packages that bundle equipment with installation, certification, and ongoing service to win larger contracts.

Service responsiveness A fleet of GPS and Direct Connect equipped service vehicles enables rapid response after sale. Highlight quick-response maintenance and warranty service to differentiate from slower competitors and support premium service agreements.

Technology stack Utilizes platforms like NetSuite, Shopify, WordPress, and Google Cloud to manage sales, e-commerce, and CRM workflows. Propose integrated procurement and parts ordering solutions, plus data-driven upsell opportunities tied to parts and service histories.

Growth signals Annual revenue in the 1M–10M range with a focused B2B customer base and a lean team (11–50 employees) suggests scalability through channel partnerships, extended service offerings, and targeted government/municipal bid opportunities. Pursue contract-based sales and maintenance programs to expand recurrence revenue.