Expanding Retail Presence With recent openings in Lincoln and Ames, as well as plans to expand further in Midwestern cities, RAYGUN is actively growing its physical retail footprint. This trend indicates opportunities for localized merchandising solutions, point-of-sale systems, and in-store marketing collaborations.

Engaging Community Initiatives RAYGUN’s involvement in community and creative campaigns, such as the Finder collaboration and supporting local charities, shows an engaged brand in the cultural space. This presents opportunities for sponsorships, community-based marketing campaigns, and customized merchandise partnerships.

Leveraging E-Commerce Tech The use of Shopify, Mailchimp, and other digital tools suggests a strong online sales strategy. There is potential to introduce advanced e-commerce solutions, personalization platforms, or targeted advertising to boost online revenue and customer engagement.

Brand Collaborations Recent launches of themed T-shirts, including Brock Purdy and Casey’s partnership, highlight RAYGUN’s openness to licensing and collaboration. This presents opportunities for licensing deals, exclusive product lines, and co-branded marketing efforts.

Growth Financing Activity The $582K funding round in 2019 to support expansion indicates an ongoing growth mindset. This opens doors for offering strategic growth services, financial management solutions, or technology upgrades to support their scaling efforts.