Acquisition by SmartBear Bugsnag was acquired by SmartBear in 2021, providing an opportunity for cross-selling or upselling SmartBear products to Bugsnag's existing customer base.

Recognition as Best Place to Work Bugsnag was recognized as a winner of the 2021 Bay Area Best Places to Work, showcasing a positive company culture that can be leveraged to attract potential customers who value employee satisfaction and engagement.

Launch of New Features Bugsnag introduced new features like Alerting and Workflow Engine, providing an opportunity to reach out to existing customers for upgrades or additional service offerings.

Insightful Reports Bugsnag regularly releases industry reports like the Application Stability Index, offering valuable insights that can be used as a conversation starter with prospects interested in improving software stability.

In-depth Analytics Offering Bugsnag launched user stability analytics, a tool that can be highlighted to potential customers interested in gaining deeper insights into how application errors impact user experience and business KPIs.