Insights

Strategic Partnerships Reading Is Fundamental has established collaborations with major organizations such as Penguin Random House, Little Free Library, Barnes & Noble, and Scooter’s Coffee, indicating strong interest in expanding community-based and retail partnerships. These alliances present opportunities for tailored sponsorship packages, co-branded initiatives, and expanded engagement in literacy campaigns.

Growing Campaigns The ongoing Rally to Read 100 initiative and the recent launch of additional campaigns demonstrate RIF's active efforts in mobilizing partners and increasing community participation. Opportunities exist to support or sponsor these campaigns with resources, promotional support, and educational materials, helping expand reach and impact.

Digital Engagement With a tech stack that includes PWA, Facebook Pixel, and StackAdapt, RIF shows an investment in digital outreach and engagement. Businesses providing educational technology, online content, or digital advertising services can explore collaborations to enhance RIF’s digital literacy campaigns or to develop new interactive reading programs.

Focus on Sustainability The launch of RIF’s Sustainable Futures Center suggests an organizational emphasis on integrating sustainability themes into literacy initiatives. Partners in environmental or educational sustainability sectors could find synergy in co-developing programs that combine literacy with eco-consciousness for broader social impact.

Financial Stability With revenues estimated between $50M and $100M and a stable organizational profile, RIF offers a potential long-term partnership opportunity. Companies interested in CSR initiatives or corporate social responsibility programs could align with RIF to support their mission, benefiting from association with a leading nonprofit dedicated to childhood literacy.

Reading Is Fundamental Tech Stack

Reading Is Fundamental uses 8 technology products and services including AppNexus, Facebook Pixel, MariaDB, and more. Explore Reading Is Fundamental's tech stack below.

  • AppNexus
    Advertising
  • Facebook Pixel
    Analytics
  • MariaDB
    Database
  • StackAdapt
    Demand Side Platforms
  • Slick
    Javascript Libraries
  • PWA
    Miscellaneous
  • Quantcast
    System Analytics & Monitoring
  • Weglot
    Translation

Media & News

Reading Is Fundamental's Email Address Formats

Reading Is Fundamental uses at least 1 format(s):
Reading Is Fundamental Email FormatsExamplePercentage
FLast@rif.orgJDoe@rif.org
83%
Last@rif.orgDoe@rif.org
8%
FiLast@rif.orgJoDoe@rif.org
5%
FirstLa@rif.orgJohnDo@rif.org
4%

Frequently Asked Questions

Where is Reading Is Fundamental's headquarters located?

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Reading Is Fundamental's main headquarters is located at 750 1st St NE, Washington, District of Columbia, US. The company has employees across 2 continents, including North AmericaEurope.

What is Reading Is Fundamental's phone number?

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You can contact Reading Is Fundamental's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Reading Is Fundamental's official website and social media links?

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Reading Is Fundamental's official website is rif.org and has social profiles on LinkedIn.

What is Reading Is Fundamental's NAICS code?

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Reading Is Fundamental's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does Reading Is Fundamental have currently?

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As of October 2025, Reading Is Fundamental has approximately 70 employees across 2 continents, including North AmericaEurope. Key team members include Vice President And Chief Development Officer: P. C.Vice President Of Individual Giving: L. S. R.President & Ceo: A. L.. Explore Reading Is Fundamental's employee directory with LeadIQ.

What industry does Reading Is Fundamental belong to?

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Reading Is Fundamental operates in the Non-profit Organizations industry.

What technology does Reading Is Fundamental use?

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Reading Is Fundamental's tech stack includes AppNexusFacebook PixelMariaDBStackAdaptSlickPWAQuantcastWeglot.

What is Reading Is Fundamental's email format?

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Reading Is Fundamental's email format typically follows the pattern of FLast@rif.org. Find more Reading Is Fundamental email formats with LeadIQ.

When was Reading Is Fundamental founded?

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Reading Is Fundamental was founded in 1966.
Reading Is Fundamental

Reading Is Fundamental

Non-profit OrganizationsUnited States51-200 Employees

Reading Is Fundamental (RIF) is committed to creating a nation of lifelong readers by inspiring the joy of reading among all children, putting them on the path to becoming skilled readers. We provide free, high-quality content to engage children, educators, families, and literacy advocates in the solution to the U.S. literacy crisis—so that every child has the fundamentals for success. As the nation’s leading children’s literacy nonprofit, RIF has provided nearly 430 million books and reading resources to nearly 190 million children since 1966, impacting generations of children. Explore our results and learn more about partnering with us at www.RIF.org.

Section iconCompany Overview

Headquarters
750 1st St NE, Washington, District of Columbia, US
Phone number
Website
rif.org
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1966
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Reading Is Fundamental's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Reading Is Fundamental's revenue is estimated to be in the range of $50M$100M

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