Reading Is Fundamental

Non-profit OrganizationsDistrict of Columbia, United States51-200 Employees

Reading Is Fundamental (RIF) is a U.S.-based nonprofit focused on children's literacy. Its mission is to foster lifelong readers by promoting the joy of reading and helping children develop the foundational skills for academic success. Since 1966, RIF has distributed about 430 million books and reading resources to nearly 190 million children, positioning itself as a leading force in literacy advocacy.

Based in Washington, D.C., the organization serves children, educators, families, and literacy advocates by providing free, high-quality content that addresses the U.S. literacy crisis. It operates within the nonprofit education sector and collaborates with partners to expand its reach, including a 2025 collaboration with Penguin Random House to launch the Rally to Read 100 campaign. The organization is mid-sized and focused on broad access to reading materials and programming.

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