Insights

Strategic Partnerships RIF actively collaborates with major publishers and retailers (Penguin Random House, Barnes & Noble, Little Free Library) and partners like Scooter's Coffee, indicating a strong channel for co-branded literacy campaigns and book giveaways that could be expanded with sponsorships, content licensing, and cross-promotion opportunities.

Funding Scale With a revenue range of 50–100 million and a workforce of 51–200 employees, RIF represents a mid-to-large nonprofit customer poised for large-scale program funding, multi-year grants, and enterprise-level technology or data solutions to support literacy initiatives.

Digital & Data Prowess Existing tech stack includes Salesforce, Google Tag Manager, Snowplow, and modern frontend frameworks, suggesting readiness for donor management optimization, analytics partnerships, and data-driven fundraising platforms to boost donor engagement and impact measurement.

National Reach RIF has a long-standing national footprint with extensive impact (hundreds of millions of books distributed to millions of children), presenting opportunities for scalable program deployments, national campaigns, and sponsorships aligned with National Reading Month and Rally to Read initiatives.

Sustainability & Innovation The launch of initiatives like the Sustainable Futures Center signals a commitment to long-term impact and innovative programs, opening doors for partner-led research, grant-backed pilots, and sustainability-focused literacy products or services.

Reading Is Fundamental Tech Stack

Reading Is Fundamental uses 8 technology products and services including Reddit Ads, The Trade Desk, WordPress, and more. Explore Reading Is Fundamental's tech stack below.

Reddit Ads

Advertising

The Trade Desk

Advertising

WordPress

Content Management System

Asana

Issue Trackers

React

Javascript Frameworks

Amazon ALB

Load Balancers

Cloudflare Bot Management

Security

Quantcast

System Analytics & Monitoring

Reading Is Fundamental Email Formats	Example	Percentage
FLast@rif.org	JDoe@rif.org	83%
Last@rif.org	Doe@rif.org	8%
FiLast@rif.org	JoDoe@rif.org	5%
FirstLa@rif.org	JohnDo@rif.org	4%

Reading Is Fundamental Email Formats

Example

Percentage

FLast@rif.org

JDoe@rif.org

83%

Last@rif.org

Doe@rif.org

FiLast@rif.org

JoDoe@rif.org

FirstLa@rif.org

JohnDo@rif.org

Frequently Asked Questions

What is Reading Is Fundamental's phone number?

You can contact Reading Is Fundamental's main corporate office by phone at

+1-202-536-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Reading Is Fundamental's official website and social media links?

Reading Is Fundamental's official website is rif.org and has social profiles on LinkedIn.

How much revenue does Reading Is Fundamental generate?

As of August 2026, Reading Is Fundamental's annual revenue is estimated to be $50M - $100M.

What is Reading Is Fundamental's NAICS code?

Reading Is Fundamental's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does Reading Is Fundamental have currently?

As of August 2026, Reading Is Fundamental has approximately 65 employees across 2 continents, including North AmericaEurope. Key team members include Vice President And Chief Development Officer: P. C.Director, Campaign And Major Gifts: E. H.Engineering Manager: B. G.. Explore Reading Is Fundamental's employee directory with LeadIQ.

What industry does Reading Is Fundamental belong to?

Reading Is Fundamental operates in the Non-profit Organizations industry.

What technology does Reading Is Fundamental use?

Reading Is Fundamental's tech stack includes Reddit AdsThe Trade DeskWordPressAsanaReactAmazon ALBCloudflare Bot ManagementQuantcast.

What is Reading Is Fundamental's email format?

Reading Is Fundamental's email format typically follows the pattern of FLast@rif.org. Find more Reading Is Fundamental email formats with LeadIQ.

When was Reading Is Fundamental founded?

Reading Is Fundamental was founded in 1966.

Reading Is Fundamental

Q: What is Reading Is Fundamental's official website and social media links?

Reading Is Fundamental's official website is rif.org. Reading Is Fundamental has social profiles on LinkedIn.

Q: How many employees does Reading Is Fundamental have currently?

Reading Is Fundamental has approximately 65 employees.

Q: What technology does Reading Is Fundamental use?

Reading Is Fundamental's tech stack includes New Relic, HTML, Varnish, html5media, Google.

Q: What is Reading Is Fundamental's NAICS code?

Reading Is Fundamental's NAICS code is 813 (Religious, Grantmaking, Civic, Professional, and Similar Organizations).

Non-profit OrganizationsDistrict of Columbia, United States51-200 Employees

Reading Is Fundamental (RIF) is a U.S.-based nonprofit focused on children's literacy. Its mission is to foster lifelong readers by promoting the joy of reading and helping children develop the foundational skills for academic success. Since 1966, RIF has distributed about 430 million books and reading resources to nearly 190 million children, positioning itself as a leading force in literacy advocacy.

Based in Washington, D.C., the organization serves children, educators, families, and literacy advocates by providing free, high-quality content that addresses the U.S. literacy crisis. It operates within the nonprofit education sector and collaborates with partners to expand its reach, including a 2025 collaboration with Penguin Random House to launch the Rally to Read 100 campaign. The organization is mid-sized and focused on broad access to reading materials and programming.

Insights

Similar companies to Reading Is Fundamental

First Book

Pratham Books

Scholastic

Books For Africa

Book Aid International

Book Trust

Beyond Bedtime (formerly Pajama Program)

Better World Books

Room to Read

Open Books

First Book Canada

Reach Out and Read