Insights

Partner Network Growth RIF already collaborates with major publishers and retailers such as Penguin Random House and Barnes & Noble and works with community partners like Little Free Library. This proven collaboration model can be scaled by adding additional publishers, bookstore networks, and libraries to broaden reach and fundraising opportunities through co-branded campaigns and book giveaways.

Corporate Partnership Programs The Scooter's Coffee partnership demonstrates corporate level literacy initiatives that can be expanded to more brands in retail and hospitality sectors, enabling co-branded campaigns, employee volunteering, and matching gift programs that boost both impact and sponsorship revenue.

Education Channel Expansion RIF serves educators, families, and literacy advocates with free content and rallies to read campaigns, offering a strong channel to license content or deliver program bundles to school districts, public libraries, and after-school programs, including teacher resources and impact dashboards.

Impact Analytics With a technology stack including analytics and CRM tools, RIF is well positioned to offer impact measurement services, donor reporting dashboards, and data-driven marketing collateral to foundations and corporate partners to enhance fundraising and program transparency.

Sustainability Partnerships The launch of the Sustainable Futures Center signals opportunities to attract climate and sustainability focused funders, enabling co-funded literacy projects, grant programs, and cross-sector partnerships with environmental organizations and publishers.

Reading Is Fundamental Tech Stack

Reading Is Fundamental uses 8 technology products and services including AppNexus, Snowplow, Salesforce, and more. Explore Reading Is Fundamental's tech stack below.

  • AppNexus
    Advertising
  • Snowplow
    Analytics
  • Salesforce
    Customer Relationship Management
  • React
    Javascript Frameworks
  • Svelte
    Javascript Frameworks
  • Amazon ALB
    Load Balancers
  • HSTS
    Security
  • Google Tag Manager
    Tag Management

Media & News

Reading Is Fundamental's Email Address Formats

Reading Is Fundamental uses at least 1 format(s):
Reading Is Fundamental Email FormatsExamplePercentage
FLast@rif.orgJDoe@rif.org
83%
Last@rif.orgDoe@rif.org
8%
FiLast@rif.orgJoDoe@rif.org
5%
FirstLa@rif.orgJohnDo@rif.org
4%

Frequently Asked Questions

What is Reading Is Fundamental's phone number?

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You can contact Reading Is Fundamental's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Reading Is Fundamental's official website and social media links?

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Reading Is Fundamental's official website is rif.org and has social profiles on LinkedIn.

What is Reading Is Fundamental's NAICS code?

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Reading Is Fundamental's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does Reading Is Fundamental have currently?

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As of July 2026, Reading Is Fundamental has approximately 65 employees across 2 continents, including North AmericaEurope. Key team members include Vice President And Chief Development Officer: P. C.Director, Campaign And Major Gifts: E. H.Engineering Manager: B. G.. Explore Reading Is Fundamental's employee directory with LeadIQ.

What industry does Reading Is Fundamental belong to?

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Reading Is Fundamental operates in the Non-profit Organizations industry.

What technology does Reading Is Fundamental use?

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Reading Is Fundamental's tech stack includes AppNexusSnowplowSalesforceReactSvelteAmazon ALBHSTSGoogle Tag Manager.

What is Reading Is Fundamental's email format?

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Reading Is Fundamental's email format typically follows the pattern of FLast@rif.org. Find more Reading Is Fundamental email formats with LeadIQ.

When was Reading Is Fundamental founded?

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Reading Is Fundamental was founded in 1966.
Reading Is Fundamental logo

Reading Is Fundamental

Non-profit OrganizationsDistrict of Columbia, United States51-200 Employees

Reading Is Fundamental (RIF) is a U.S.-based nonprofit focused on children's literacy. Its mission is to foster lifelong readers by promoting the joy of reading and helping children develop the foundational skills for academic success. Since 1966, RIF has distributed about 430 million books and reading resources to nearly 190 million children, positioning itself as a leading force in literacy advocacy.

Based in Washington, D.C., the organization serves children, educators, families, and literacy advocates by providing free, high-quality content that addresses the U.S. literacy crisis. It operates within the nonprofit education sector and collaborates with partners to expand its reach, including a 2025 collaboration with Penguin Random House to launch the Rally to Read 100 campaign. The organization is mid-sized and focused on broad access to reading materials and programming.

Section iconCompany Overview

Phone number
Website
rif.org
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1966
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Reading Is Fundamental's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Reading Is Fundamental's revenue is estimated to be in the range of $50M$100M

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