Personalized Support Opportunity to position RTD Labs as a high-touch partner for clinics and laboratories seeking reliable PT/INR self-testing programs, leveraging their 24/7 support, in-home and office training customization, and ongoing weekly patient communication to drive adoption and adherence.

Fast Delivery Highlight the ability to deliver self-testing devices and complete training within 10 business days after prescription, with potential accelerated timelines to capture urgent adoption needs at clinics transitioning to self-testing or expanding programs.

Compliance Focus Use their proactive compliance model as a selling point to healthcare providers worried about patient follow-up and data submission, offering a structured weekly reminder system to improve test participation and result reporting.

Accuracy Advantage Emphasize the 97% correlation to lab or point-of-care results, appealing to decision-makers seeking reliable home-testing solutions that maintain clinical credibility and reduce variance in patient monitoring.

Market Fit Position RTD Labs as a scalable self-testing partner ideal for mid-market clinics and smaller health systems, aligning with their mid-size employee base and revenue range, and exploring partnerships with larger reference labs for co-branded programs or data integration opportunities.