Insights

Strategic Investment Rebel Athletic recently attracted a strategic minority investment from Main Post Partners, a private equity firm that specializes in high-growth challenger brands. This investment signals strong confidence in the company's growth trajectory and provides an opportunity to explore upselling premium products or expanded service offerings to capitalize on their scaling efforts.

Market Expansion Having partnered with the Oregon School Activities Association as the exclusive cheer and dance drill provider, Rebel Athletic is expanding its presence within educational and athletic markets. This opens avenues for tailored B2B solutions, bulk order programs, and regional partnerships to drive increased sales in school and team markets.

Innovation Leadership Rebel Athletic has been recognized as a technological innovator, winning awards for technology adoption including the launch of an AR-based body measurement app, Fit Freedom. Leveraging this tech edge, sales teams can promote customized apparel solutions and digital tools to engage tech-savvy athletic organizations and retail clients.

Growth Potential With revenues estimated between $50 million and $100 million and a high annual growth rate, Rebel Athletic exhibits substantial potential for cross-selling and upselling. Their focus on high-quality, customizable cheer uniforms offers opportunities for premium product lines and incremental sales through loyalty programs.

Dedicated Customer Base Rebel Athletic boasts a loyal customer base fueled by referrals and strong partner relationships, including coaches and gym owners. Sales strategies that emphasize enhanced service packages, exclusive designs, and loyalty incentives could deepen customer engagement and generate recurring revenue streams.

Rebel Athletic Tech Stack

Rebel Athletic uses 8 technology products and services including AWIN, jsDelivr, Module Federation, and more. Explore Rebel Athletic's tech stack below.

  • AWIN
    Affiliate Advertising Networks
  • jsDelivr
    Content Delivery Network
  • Module Federation
    Development
  • WooCommerce
    E-commerce
  • Twemoji
    Font Scripts
  • Underscore.js
    Javascript Libraries
  • Constant Contact
    Marketing Automation
  • X-XSS-Protection
    Security

Media & News

Rebel Athletic's Email Address Formats

Rebel Athletic uses at least 1 format(s):
Rebel Athletic Email FormatsExamplePercentage
First@rebelathletic.comJohn@rebelathletic.com
88%
FLast@rebelathletic.comJDoe@rebelathletic.com
7%
Last@rebelathletic.comDoe@rebelathletic.com
4%
First.Last@rebelathletic.comJohn.Doe@rebelathletic.com
1%

Frequently Asked Questions

What is Rebel Athletic's official website and social media links?

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Rebel Athletic's official website is rebelathletic.com and has social profiles on LinkedInCrunchbase.

What is Rebel Athletic's SIC code NAICS code?

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Rebel Athletic's SIC code is 3143 - Men's Footwear, Except Athletic NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Rebel Athletic have currently?

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As of December 2025, Rebel Athletic has approximately 222 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: K. N. A.Chief Transformation Officer & Ai Demigod: S. L.Chief Marketing Officer: A. A. H.. Explore Rebel Athletic's employee directory with LeadIQ.

What industry does Rebel Athletic belong to?

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Rebel Athletic operates in the Retail Apparel and Fashion industry.

What technology does Rebel Athletic use?

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Rebel Athletic's tech stack includes AWINjsDelivrModule FederationWooCommerceTwemojiUnderscore.jsConstant ContactX-XSS-Protection.

What is Rebel Athletic's email format?

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Rebel Athletic's email format typically follows the pattern of First@rebelathletic.com. Find more Rebel Athletic email formats with LeadIQ.

When was Rebel Athletic founded?

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Rebel Athletic was founded in 2012.

Rebel Athletic

Retail Apparel and FashionTexas, United States201-500 Employees

Rebel Athletic was founded three years ago with a simple goal: to provide the best cheerleading uniforms in the world, at the best value, backed up by the best service, choice and designs available anywhere.

That guiding principle has inspired our design and production teams to innovate at the level that our customers deserve and have come to expect from Rebel. We continue to be humbled by the coaches that call us daily as a result of referrals from our loyal customers. It is because of the programs who joined the Rebel family since 2012 that we were able to double our growth each year, and for that we say a huge THANK YOU. It has been our guiding principle to deliver uniforms that allow every athlete, at every gym – regardless of size, affiliation or record – to compete with confidence on a level playing field. Time and time again our customers are blown away by the quality of design and construction that we can achieve for their budget.

We invite you to explore our online Lookbooks. Inside you’ll see extraordinary designs, fabrics, processes and programs exclusive to Rebel. The uniforms featured are a testament to the “anything is possible” attitude that you express with your teams every day, and that we strive to bring to life with the designs we create or you. It is a testament to your belief in us; a belief that has pushed us to continue to evolve, innovate and create at a level we never thought possible, making us the fastest growing cheerleading uniform company in the world. We hope you can find your own inspiration here for your next dream uniform.

We dedicate our each tier of our business to every athlete who has ever had the freedom of imagination to dream, the strength to overcome obstacles and the dedication and persistence to be the best that they could be. To our coaches and gym owners, we are on your team; and we are honored to outfit your athletes.

Section iconCompany Overview

SIC Code
3143 - Men's Footwear, Except Athletic
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Rebel Athletic's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Rebel Athletic's revenue is estimated to be in the range of $50M$100M

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