Insights

Social impact Rebel Nell focuses on employment and wraparound support for women with barriers to employment, suggesting opportunities to position grants, partnerships, or CSR collaborations that amplify their social mission while driving shared value.

Sustainable jewelry Product strategy centers on upcycled materials repurposed into wearable art, presenting sales angles around sustainability partnerships, certified materials, and collaborations with eco-conscious retailers.

Growth potential Revenue is in the low-to-mid single digits with a small team; opportunities exist to scale via wholesale, partnerships with retail retailers, or licensing limited collections with larger brands to expand distribution.

Partnership leverage Past collaborations with DCFC, Ally Financial, Third Man Records, and Coeus Creative Group indicate receptivity to co-branding, limited editions, and experiential campaigns that can be monetized through co-marketed products.

Digital channels Tech stack includes AdRoll, Google Ads, Klaviyo, and analytics tools, enabling targeted digital marketing, email nurturing, and retargeting; opportunities exist to optimize LTV through CRM segmentation and paid search/retargeting partnerships.

Similar companies to Rebel Nell

Rebel Nell Tech Stack

Rebel Nell uses 8 technology products and services including AdRoll, Google Ads, Hotjar, and more. Explore Rebel Nell's tech stack below.

Media & News

Rebel Nell's Email Address Formats

Rebel Nell uses at least 1 email format:
Rebel Nell Email FormatsExamplePercentage
First@rebelnell.comJohn@rebelnell.com
100%

Frequently Asked Questions

What is Rebel Nell's official website and social media links?

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Rebel Nell's official website is rebelnell.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Rebel Nell generate?

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As of August 2026, Rebel Nell's annual revenue is estimated to be $1M - $10M.

What is Rebel Nell's NAICS code?

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Rebel Nell's NAICS code is 44-45 - Retail Trade.

How many employees does Rebel Nell have currently?

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As of August 2026, Rebel Nell has approximately 14 employees across 1 continents, including North America. Key team members include Creative Designer: N. T. Explore Rebel Nell's employee directory with LeadIQ.

What industry does Rebel Nell belong to?

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Rebel Nell operates in the Retail industry.

What technology does Rebel Nell use?

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Rebel Nell's tech stack includes AdRoll, Google Ads, Hotjar, iCIMS, Amazon Web Services, Google Workspace, Klaviyo and Piwik PRO Core.

What is Rebel Nell's email format?

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Rebel Nell's email format typically follows the pattern of First@rebelnell.com. Find more Rebel Nell email formats with LeadIQ.

How much funding has Rebel Nell raised to date?

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As of August 2026, Rebel Nell has raised $5K in funding. The last funding round occurred on Aug 23, 2023 for $5K.

When was Rebel Nell founded?

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Rebel Nell was founded in 2013.
Rebel Nell logo

Rebel Nell

RetailMichigan, United States11-50 Employees

Rebel Nell is a Detroit-based jewelry retailer that designs wearable art by repurposing meaningful materials into its pieces. Beyond making jewelry, the company provides employment and wraparound support for women facing barriers to employment, aiming to expand equitable opportunity. Founded in 2013, Rebel Nell operates in the retail jewelry space with a mission to empower women through its work.

Based in Detroit, Michigan, Rebel Nell has expanded its product offerings through collaborations that broaden its reach. In 2020 it released the Motor City Jersey Collection with the Detroit Pistons, and in 2022 it partnered with Detroit City FC and Ally Financial to launch the DCFC x Rebel Nell Collection, followed by a limited-edition line of bottle stoppers and money clips made from upcycled vinyl records supplied by Third Man Records.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $5K

    Rebel Nell has raised a total of $5K of funding over 1 rounds. Their latest funding round was raised on Aug 23, 2023 in the amount of $5K as a Grant.

  • $1M - $10M

    Rebel Nell's revenue is estimated to be in the range of $1M - $10M

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