Insights

Social Enterprise Rebel Nell operates as a mission-driven social enterprise focused on employing women with barriers to employment, signaling alignment with customers and partners who value social impact and inclusive hiring.

Collaborative Partnerships Recent and ongoing collaborations with Detroit City Football Club, Ally Financial, and support from Third Man Records indicate a strong opportunity to expand co-branded product lines and cross-promotion with like-minded brands.

Limited Resources With 11-50 employees and revenue in the low to mid six-figure range, Rebel Nell presents a client-ready profile for scaled partnerships, wholesale programs, or licensed collaborations that fit a smaller, purpose-driven brand.

Digital Commerce Existing tech stack includes Shopify and visual customization tools, suggesting opportunities to upsell personalized jewelry experiences, limited-edition drops, and data-driven digital marketing partnerships.

Sustainable Story Upcycled materials and a narrative around empowering women offer a compelling storytelling angle for premium boutique retailers, experiential pop-ups, and CSR-focused gift channels seeking authentic, mission-aligned products.

Rebel Nell Tech Stack

Rebel Nell uses 8 technology products and services including AdRoll, Hotjar, Amazon Web Services, and more. Explore Rebel Nell's tech stack below.

  • AdRoll
    Advertising
  • Hotjar
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Mailchimp
    Email
  • dc.js
    Javascript Graphics
  • Swiper
    Javascript Libraries
  • Zakeke Visual Customizer
    Web Platform Extensions

Media & News

Rebel Nell's Email Address Formats

Rebel Nell uses at least 1 format(s):
Rebel Nell Email FormatsExamplePercentage
First@rebelnell.comJohn@rebelnell.com
100%

Frequently Asked Questions

What is Rebel Nell's official website and social media links?

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Rebel Nell's official website is rebelnell.com and has social profiles on LinkedInCrunchbase.

How much revenue does Rebel Nell generate?

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As of July 2026, Rebel Nell's annual revenue is estimated to be $1M - $10M.

What is Rebel Nell's NAICS code?

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Rebel Nell's NAICS code is 44-45 - Retail Trade.

How many employees does Rebel Nell have currently?

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As of July 2026, Rebel Nell has approximately 14 employees across 1 continents, including North America. Key team members include Creative Designer: N. T.. Explore Rebel Nell's employee directory with LeadIQ.

What industry does Rebel Nell belong to?

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Rebel Nell operates in the Retail industry.

What technology does Rebel Nell use?

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Rebel Nell's tech stack includes AdRollHotjarAmazon Web ServicesOpen GraphMailchimpdc.jsSwiperZakeke Visual Customizer.

What is Rebel Nell's email format?

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Rebel Nell's email format typically follows the pattern of First@rebelnell.com. Find more Rebel Nell email formats with LeadIQ.

How much funding has Rebel Nell raised to date?

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As of July 2026, Rebel Nell has raised $5K in funding. The last funding round occurred on Aug 23, 2023 for $5K.

When was Rebel Nell founded?

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Rebel Nell was founded in 2013.
Rebel Nell logo

Rebel Nell

RetailMichigan, United States11-50 Employees

Rebel Nell is a Detroit-based jewelry retailer that designs wearable art by repurposing meaningful materials into its pieces. Beyond making jewelry, the company provides employment and wraparound support for women facing barriers to employment, aiming to expand equitable opportunity. Founded in 2013, Rebel Nell operates in the retail jewelry space with a mission to empower women through its work.

Based in Detroit, Michigan, Rebel Nell has expanded its product offerings through collaborations that broaden its reach. In 2020 it released the Motor City Jersey Collection with the Detroit Pistons, and in 2022 it partnered with Detroit City FC and Ally Financial to launch the DCFC x Rebel Nell Collection, followed by a limited-edition line of bottle stoppers and money clips made from upcycled vinyl records supplied by Third Man Records.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $5K

    Rebel Nell has raised a total of $5K of funding over 1 rounds. Their latest funding round was raised on Aug 23, 2023 in the amount of $5Kas a grant.

  • $1M - $10M

    Rebel Nell's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $5K

    Rebel Nell has raised a total of $5K of funding over 1 rounds. Their latest funding round was raised on Aug 23, 2023 in the amount of $5Kas a grant.

  • $1M - $10M

    Rebel Nell's revenue is estimated to be in the range of $1M - $10M

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