Recast

Technology, Information and MediaScotland, United Kingdom51-200 Employees

Recast is redefining the way consumers access digital media through RecastPay - a universal  media wallet that empowers media owners to sell any digital item - videos, podcasts, articles, AI tools and beyond - directly to any consumer at any price, from £0.01 to £100 per transaction. 

Using Recast’s API, RecastPay can be integrated into any platform, enabling media owners to offer consumers seamless, flexible access to any digital item directly from their platforms, offering a subscription-free alternative that complements existing monetisation strategies.

Recast’s Affiliate & Content Syndication engine empowers media owners to amplify their reach and revenue by incentivising affiliates, brands, and consumers to promote their content. What sets Recast apart is its unique affiliate engine, which allows anyone—from fans and influencers to celebrities—to promote destinations or specific products, while permitted third parties can act as sellers. 

Both the promoters and sellers earn an instant share of each referred transaction. In today’s crowded direct-to-consumer market, this model enables media owners to expand marketing and distribution at no cost, all while retaining full control over their inventory and revenue streams.

Why so RecastPay?

Subscription fatigue is growing, and there is a desire for more flexible, pay-as-you-go options. In fact, 39% of consumers are likely to cancel a subscription service in the next year.

At the same time, advertising revenues are in decline, and the creator economy is expanding rapidly.

Consumers no longer want to be locked into rigid subscriptions. They demand flexible, pay-as-you-go access, while media owners seek new monetisation solutions beyond ads and subscriptions.

The need for a micro-transactional alternative has never been clearer; the value of micro-transactions for media will reach $323B by 2028.

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