Sustainability Initiatives Reckitt Benckiser has demonstrated a strong commitment to sustainability through partnerships with TerraCycle for recycling health and nutrition packaging, aligning with global efforts to reduce waste and promote eco-friendly practices. This focus on sustainability can open avenues for eco-conscious organizations seeking environmentally responsible product solutions.

Innovation in Health The launch of new products such as the Enfamil milk drink aimed at boosting immunity indicates Reckitt's focus on health-centric innovations. Opportunities exist to promote related health, wellness, and supplementary products to consumers interested in immune support and active lifestyles.

Market Expansion Reckitt's strategic entry into China with a tailored milk drink for older consumers suggests potential for expanding into emerging markets and demographics. Sales efforts could target regional distributors and partners looking to capitalize on health and wellness trends in these growing markets.

Digital Engagement The use of advanced marketing tools including Salesforce Marketing Cloud, Braze, and Tableau showcases Reckitt's focus on targeted digital marketing and consumer engagement. There are opportunities to provide analytics, customer engagement solutions, or enhancements to their digital marketing strategies.

Collaboration & Partnership Reckitt's collaborations with organizations like American Campus Communities and TerraCycle point to an openness for strategic partnerships. Sales prospects may include providers of hygiene and disinfectant products, or companies interested in co-branding health and sanitation initiatives, especially in response to heightened hygiene awareness post-pandemic.