Market Expansion Reckon's recent acquisition of Cashflow Manager and integration plans indicate a focus on expanding its customer base and increasing its cloud platform offerings, presenting opportunities for sales of complementary add-ons and integration solutions.

Customer Support Excellence Recognition as the Best Customer Support suggests Reckon’s emphasis on service quality, making them receptive to partnerships that enhance customer experience through value-added services or support tools.

Strategic Partnerships Reckon’s collaborations with Novatti Group and the Victorian Government highlight a propensity to partner for innovative payment and digital transformation solutions, opening avenues for fintech integrations and government procurement opportunities.

Product Diversification The launch of a mobile STP-compliant app demonstrates Reckon’s focus on expanding its product suite to small businesses and accountants, offering potential sales of financial technology solutions that streamline tax compliance and mobility.

Market Position Being the only Australian-owned ASX-listed accounting software company with a sizable revenue and employee base places Reckon as a key target for value-driven enterprise solutions and complementary software partnerships in the SME segment.