Insights

Strong E-Commerce Presence Red Dress has a rapidly growing online platform and a large social media following, providing ample opportunities to cross-sell new products, accessories, or exclusive collections through digital marketing campaigns and targeted influencer collaborations.

Innovative Technology Use With their adoption of advanced tech such as Amazon Web Services and integrated shopping functionalities, there is potential to introduce new digital tools, personalization solutions, or augmented reality features to enhance customer experience and boost sales.

Market Expansion Potential Having launched nationwide awareness campaigns and partnered with recognizable brands, Red Dress is positioned to expand into new markets and product categories, especially in health and wellness niches aligned with their recent wound care collaborations.

Health & Wellness Synergy Red Dress’s involvement in wound care and medical technology suggests opportunities to develop or partner on wellness-oriented merchandise, such as comfortable fashion, adaptive clothing, or health-related accessories targeting their existing customer base.

Customer Engagement Strategies Their emphasis on relatable, fun fashion and content-driven marketing enables the potential for personalized offers, loyalty programs, and exclusive online events that encourage repeat purchases and enhance customer lifetime value.

Red Dress Tech Stack

Red Dress uses 8 technology products and services including BugSnag, Amazon Web Services, Foursixty, and more. Explore Red Dress's tech stack below.

  • BugSnag
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Foursixty
    Content Management System
  • Cart Functionality
    E-commerce
  • Font Awesome
    Font Scripts
  • Rise.ai
    Loyalty And Gamification
  • Shopapps
    Web Platform Extensions
  • Max Mega Menu
    Widgets

Media & News

Red Dress's Email Address Formats

Red Dress uses at least 2 format(s):
Red Dress Email FormatsExamplePercentage
First@reddressboutique.comJohn@reddressboutique.com
62%
First.Last@reddressboutique.comJohn.Doe@reddressboutique.com
34%
Last@reddressboutique.comDoe@reddressboutique.com
4%
First@reddress.comJohn@reddress.com
70%
First.Last@reddress.comJohn.Doe@reddress.com
30%

Frequently Asked Questions

Where is Red Dress's headquarters located?

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Red Dress's main headquarters is located at Athens, GA 30601 US. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Red Dress's official website and social media links?

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Red Dress's official website is reddress.com and has social profiles on LinkedIn.

What is Red Dress's NAICS code?

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Red Dress's NAICS code is 44-45 - Retail Trade.

How many employees does Red Dress have currently?

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As of October 2025, Red Dress has approximately 53 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: D. H.Chief Executive Officer: P. V.Chief Operations Officer: T. M.. Explore Red Dress's employee directory with LeadIQ.

What industry does Red Dress belong to?

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Red Dress operates in the Retail industry.

What technology does Red Dress use?

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Red Dress's tech stack includes BugSnagAmazon Web ServicesFoursixtyCart FunctionalityFont AwesomeRise.aiShopappsMax Mega Menu.

What is Red Dress's email format?

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Red Dress's email format typically follows the pattern of First@reddressboutique.com. Find more Red Dress email formats with LeadIQ.

When was Red Dress founded?

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Red Dress was founded in 2005.
Red Dress

Red Dress

RetailGeorgia, United States51-200 Employees

Red Dress was founded by our CEO & dreamer, Diana Harbour in 2005 as a small storefront in Athens, Georgia. Diana left her corporate cubicle job to start a small boutique, and in her words, "Red Dress was inspired from a love of fashion and a fear of complacency." Red Dress was born from a need of creative expression on a larger scale and a desire to fill a void Diana saw in the market. We were one of the first websites to feature "complete the look" features, by styling and selling entire outfits from head to toe. 

Our e-commerce website officially launched in 2009, just as social media was starting to become a place for businesses. Website and social sales quickly took off, and we grew quicker than Diana could have imagined. You may remember us from our 2014 Shark Tank episode, where we received a large investment from one of the sharks to grow our website. Since then, Diana has bought back full ownership of the company and we continue to grow on all social channels, and foster growing relationships with content creators. 

Today, Red Dress is one the fastest growing online women's clothing websites in the country. Our team is full of creatives, who like Diana, were never meant to work in a cubicle. Our mission at Red Dress is to help women feel their best, by making fashion fun, relatable, and attainable. We value hard work, innovation, and those unique traits and styles that make us all different!

Section iconCompany Overview

Headquarters
Athens, GA 30601 US
NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Red Dress's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Red Dress's revenue is estimated to be in the range of $25M$50M

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