Insights

Expanding Market Presence Red Dress has demonstrated rapid growth as one of the fastest developing online women's clothing platforms in the US, indicating strong market interest and potential for further expansion into new product lines or geographic markets.

Strong Social Engagement The company's active growth on social media channels and partnerships with content creators present opportunities to collaborate with influencers and expand reach to targeted female demographics.

Diversified Revenue Streams In addition to fashion retail, Red Dress has established partnerships in wound care and health sectors, suggesting cross-industry opportunities in health-related apparel or wellness collaborations.

Innovative Technology Usage With a robust tech stack supporting ecommerce functionalities and content integration, there are potential upsell opportunities around advanced online shopping experiences and personalized digital solutions.

Targeting Niche Campaigns Recent initiatives like 'Break the Silence' for diabetic foot ulcers reveal a readiness to engage in targeted awareness campaigns, opening doors for specialized product offerings or co-branded health-related campaigns.

Red Dress Tech Stack

Red Dress uses 8 technology products and services including BugSnag, Amazon Web Services, Foursixty, and more. Explore Red Dress's tech stack below.

  • BugSnag
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Foursixty
    Content Management System
  • Cart Functionality
    E-commerce
  • Font Awesome
    Font Scripts
  • Rise.ai
    Loyalty And Gamification
  • Shopapps
    Web Platform Extensions
  • Max Mega Menu
    Widgets

Media & News

Red Dress's Email Address Formats

Red Dress uses at least 2 format(s):
Red Dress Email FormatsExamplePercentage
First@reddressboutique.comJohn@reddressboutique.com
62%
First.Last@reddressboutique.comJohn.Doe@reddressboutique.com
34%
Last@reddressboutique.comDoe@reddressboutique.com
4%
First@reddress.comJohn@reddress.com
70%
First.Last@reddress.comJohn.Doe@reddress.com
30%

Frequently Asked Questions

What is Red Dress's official website and social media links?

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Red Dress's official website is reddress.com and has social profiles on LinkedIn.

What is Red Dress's NAICS code?

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Red Dress's NAICS code is 44-45 - Retail Trade.

How many employees does Red Dress have currently?

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As of December 2025, Red Dress has approximately 54 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: D. H.Chief Executive Officer: P. V.Creative Director: K. B.. Explore Red Dress's employee directory with LeadIQ.

What industry does Red Dress belong to?

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Red Dress operates in the Retail industry.

What technology does Red Dress use?

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Red Dress's tech stack includes BugSnagAmazon Web ServicesFoursixtyCart FunctionalityFont AwesomeRise.aiShopappsMax Mega Menu.

What is Red Dress's email format?

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Red Dress's email format typically follows the pattern of First@reddressboutique.com. Find more Red Dress email formats with LeadIQ.

When was Red Dress founded?

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Red Dress was founded in 2005.

Red Dress

RetailGeorgia, United States51-200 Employees

Red Dress was founded by our CEO & dreamer, Diana Harbour in 2005 as a small storefront in Athens, Georgia. Diana left her corporate cubicle job to start a small boutique, and in her words, "Red Dress was inspired from a love of fashion and a fear of complacency." Red Dress was born from a need of creative expression on a larger scale and a desire to fill a void Diana saw in the market. We were one of the first websites to feature "complete the look" features, by styling and selling entire outfits from head to toe. 

Our e-commerce website officially launched in 2009, just as social media was starting to become a place for businesses. Website and social sales quickly took off, and we grew quicker than Diana could have imagined. You may remember us from our 2014 Shark Tank episode, where we received a large investment from one of the sharks to grow our website. Since then, Diana has bought back full ownership of the company and we continue to grow on all social channels, and foster growing relationships with content creators. 

Today, Red Dress is one the fastest growing online women's clothing websites in the country. Our team is full of creatives, who like Diana, were never meant to work in a cubicle. Our mission at Red Dress is to help women feel their best, by making fashion fun, relatable, and attainable. We value hard work, innovation, and those unique traits and styles that make us all different!

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Red Dress's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Red Dress's revenue is estimated to be in the range of $25M$50M

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