Expansion Potential Red Level is actively expanding its footprint through recent acquisition of Cobalt IT, signaling a strong growth trajectory and potential for cross-selling and up-selling opportunities within its expanded client base.

SMB Market Focus With a company size of 11-50 employees and revenue ranging from 10M to 25M, Red Level predominantly targets small to medium-sized businesses, presenting opportunities for tailored IT service offerings and scalable solutions.

Tech Stack Compatibility Utilizing widely adopted tools such as Microsoft Advertising, HubSpot, and PHP, Red Level offers a technology foundation that aligns well with many mid-market clients seeking cloud-based and digital marketing solutions.

Growth Through Acquisition Recent acquisition activity indicates a strategic focus on growth and market penetration, providing avenues to introduce complementary IT services to an enlarged customer base and foster long-term client relationships.

Competitive Positioning Positioned among sizable competitors like Softchoice and CDW, Red Level’s merger ambitions and targeted regional presence suggest opportunities to differentiate through personalized service and niche market expertise.