Insights

Growing Brand Presence Reef has established a strong foothold in the casual footwear and apparel market with a focus on comfort and lifestyle-oriented products, which presents opportunities to collaborate on co-branded collections or expand distribution partnerships.

Sustainable Product Focus With an emphasis on environmentally and socially responsible materials, Reef appeals to environmentally conscious consumers, making partnerships around sustainable materials and eco-friendly initiatives a promising avenue for brand alignment and product innovation.

Expanding Digital Footprint Utilizing a robust technology stack including AppNexus, Domo, and Google Hosted Libraries indicates a strong digital presence, opening opportunities for targeted digital marketing campaigns and e-commerce enhancement collaborations.

Financial Investment Having secured $13 million in funding, Reef is positioned for growth, creating potential sales opportunities through new product launches, market expansion, or entry into new retail channels driven by an available budget for strategic partnerships.

Market Competitiveness As part of a competitive landscape with brands like Quiksilver, Patagonia, and Vans, Reef can leverage unique product features and lifestyle branding to distinguish itself, making it an ideal partner for innovative marketing initiatives and exclusive product collaborations.

Similar companies to Reef

Reef Tech Stack

Reef uses 8 technology products and services including AppNexus, SiteCatalyst, Ultimate Software, and more. Explore Reef's tech stack below.

AppNexus
Advertising
SiteCatalyst
Analytics
Ultimate Software
Applicant Tracking Systems
Domo
Business Intelligence
Google Hosted Libraries
Content Delivery Network
Font Awesome
Font Scripts
CivicTheme
UI Frameworks
SpurIT
Widgets

Media & News

Reef's Email Address Formats

Reef uses at least 1 format(s):

Reef Email Formats	Example	Percentage
First@reef.com	John@reef.com	50%
First.Last@reef.com	John.Doe@reef.com	40%
FirstLast@reef.com	JohnDoe@reef.com	7%
Last@reef.com	Doe@reef.com	3%

Frequently Asked Questions

Where is Reef's headquarters located?

Reef's main headquarters is located at 5935 Darwin Court Carlsbad, California 92008 United States. The company has employees across 6 continents, including North AmericaSouth AmericaAsia.

What is Reef's phone number?

You can contact Reef's main corporate office by phone at

+1-818-505-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Reef's stock symbol?

Reef is a publicly traded company; the company's stock symbol is TOLIX.

What is Reef's official website and social media links?

Reef's official website is reef.com and has social profiles on LinkedIn Crunchbase.

What is Reef's NAICS code?

Reef's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Reef have currently?

As of April 2026, Reef has approximately 440 employees across 6 continents, including North AmericaSouth AmericaAsia. Key team members include Chief Executive Officer: G. R.Chief Financial Officer: D. T.Chief Information Officer: B. F.. Explore Reef's employee directory with LeadIQ.

What industry does Reef belong to?

Reef operates in the Retail Apparel and Fashion industry.

What technology does Reef use?

Reef's tech stack includes AppNexusSiteCatalystUltimate SoftwareDomoGoogle Hosted LibrariesFont AwesomeCivicThemeSpurIT.

What is Reef's email format?

Reef's email format typically follows the pattern of First@reef.com. Find more Reef email formats with LeadIQ.

How much funding has Reef raised to date?

As of April 2026, Reef has raised $13M in funding. The last funding round occurred on Nov 08, 1999 for $13M.

When was Reef founded?

Reef was founded in 1984.

Reef

Q: What is Reef's official website and social media links?

Reef's official website is reef.com. Reef has social profiles on LinkedIn.

Q: How many employees does Reef have currently?

Reef has approximately 440 employees.

Q: What technology does Reef use?

Reef's tech stack includes C3.js, Attentive, UPS, Facebook, Cloudflare.

Q: What is Reef's NAICS code?

Reef's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionCalifornia, United States201-500 Employees

At REEF, we’re all about keeping things Ridiculously Comfortable®. Founded in 1984 by two surf-loving brothers, we’ve spent decades creating gear that’s built for freedom, fun, and the spirit of the beach—wherever you are. Our products combine comfort, durability, and laid-back design with a focus on unexpected details and environmentally and socially responsible materials. 

From iconic sandals (with a built-in bottle opener) to elevated women’s silhouettes to all-new, innovative shoe styles, we design to fit into your lifestyle, effortlessly. Every product seeks to embody the “REEF DREAM”—a passionate pursuit of perfect days and being in the beauty of nature.