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Insights

Sustainability Focus REEF's commitment to environmentally and socially responsible practices, such as the use of eco-friendly materials and support for activist organizations, aligns with the growing consumer preference for sustainable brands. This focus on sustainability presents a strong sales opportunity to target eco-conscious consumers seeking ethically produced apparel and footwear.

Strategic Partnerships Recent partnerships with renowned brands like Tipsy Elves and personalities like DJ Khaled indicate REEF's strategic approach to collaborations. Leveraging these partnerships can open doors to cross-promotional opportunities and expanded market reach, especially within the holiday-themed apparel segment and the food industry through ghost kitchen initiatives.

Innovative Products By combining technology and eco-friendly materials in their designs, REEF offers innovative products that appeal to consumers seeking both style and functionality. Emphasizing the unique features of their footwear and apparel, such as instant comfort and versatility, can differentiate REEF from competitors and drive sales among tech-savvy and environmentally conscious customers.

Expansion Initiatives REFF's recent investments in projects like The Forum and partnerships with real estate developers signal a growing presence beyond traditional retail. By tapping into the real estate and hospitality sectors, REEF can explore new avenues for distributing their products, leveraging these expansions to introduce their brand to diverse customer segments and boost sales opportunities.

Brand Ambassadors & Influencers Engaging top surfers like Mick Fanning and renowned personalities as brand ambassadors showcases REEF's credibility and influence within the surfing community. Leveraging these relationships can enhance brand visibility, drive product endorsements, and attract a wider audience of surf enthusiasts, thus creating a lucrative sales channel through targeted influencer marketing strategies.

Similar companies to Reef

Reef Tech Stack

Reef uses 8 technology products and services including Facebook Ads, SiteCatalyst, FullStory, and more. Explore Reef's tech stack below.

  • Facebook Ads
    Advertising
  • SiteCatalyst
    Analytics
  • FullStory
    Analytics
  • IBM WebSphere
    Application Development & Management
  • SAP
    Customer Relationship Management
  • Reveal.js
    Javascript Frameworks
  • ZURB Foundation
    UI Frameworks
  • Facebook
    Widgets

Media & News

Reef's Email Address Formats

Reef uses at least 1 format(s):
Reef Email FormatsExamplePercentage
First@reef.comJohn@reef.com
52%
First.Last@reef.comJohn.Doe@reef.com
42%
Last@reef.comDoe@reef.com
3%
FirstLast@reef.comJohnDoe@reef.com
3%

Frequently Asked Questions

Where is Reef's headquarters located?

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Reef's main headquarters is located at 5935 Darwin Ct Carlsbad, CA 92008 US. The company has employees across 6 continents, including North AmericaSouth AmericaAsia.

What is Reef's phone number?

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You can contact Reef's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Reef's stock symbol?

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Reef is a publicly traded company; the company's stock symbol is DRP.

What is Reef's official website and social media links?

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Reef's official website is reef.com and has social profiles on LinkedIn.

How much revenue does Reef generate?

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As of September 2024, Reef's annual revenue reached $35M.

What is Reef's SIC code NAICS code?

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Reef's SIC code is 5812 - Eating Places NAICS code is 448190 - Other Clothing Stores.

How many employees does Reef have currently?

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As of September 2024, Reef has approximately 387 employees across 6 continents, including North AmericaSouth AmericaAsia. Key team members include Chief Executive Officer: G. R.Chief Financial Officer: D. T.Vice President - Global Head Of Tax: D. L.. Explore Reef's employee directory with LeadIQ.

What industry does Reef belong to?

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Reef operates in the Retail Apparel and Fashion industry.

What technology does Reef use?

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Reef's tech stack includes Facebook AdsSiteCatalystFullStoryIBM WebSphereSAPReveal.jsZURB FoundationFacebook.

What is Reef's email format?

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Reef's email format typically follows the pattern of . Find more Reef email formats with LeadIQ.

How much funding has Reef raised to date?

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As of September 2024, Reef has raised $26M in funding. The last funding round occurred on Feb 22, 2002 for $26M.

When was Reef founded?

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Reef was founded in 1984.
Reef

Reef

Retail Apparel and FashionCalifornia, United States201-500 Employees

REEF was born in 1984 out of an idea by entrepreneur brothers from South America, Fernando and Santiago Aguerre. They founded REEF with a love for the beach, surfing, and a passion to create high-quality products to fit their active lifestyles. Now more than 30 years later, REEF is the global footwear and apparel brand that connects us to the fun freedom, and spirit of the beach.  
REEF draws on the spirit of the beach to offer instant comfort, style, and versatility for the core surfers and beach lovers alike. Designing casual footwear and apparel that combines function and fashion with technology and eco-friendly materials. 
As an organization, REEF is comprised of a diverse group of beach enthusiasts, surfers, artists, and innovators all driven by the same passion and relentless spirit of our founders. That same spirit is what attracts some of the greatest surfers in the world like Mick Fanning, Rob Machado and Mason Ho to be our Ambassadors, partners and design consultants. 
As an industry leader, REEF is committed to setting the standard for environmentally and socially responsible innovation and outreach. We are committed to the environment through our design and production by the use of water-based glues, recycled materials, and other low-environmental impact materials, along with our support of activist organizations like the Surfrider Foundation. As a company, we encourage and empower our employees and brand advocates to give back and make an impact.  
We take great pride in our ability to facilitate learning opportunities for our employees by providing the resources and tools necessary to build each individual’s personal strengths to achieve future goals. In order to prioritize career growth within our company, REEF offers courses on topics such as Leadership, Communication, Collaboration and Technical Skills to ensure our employees are self-motivated and developing to the pace of our rapidly, growing business. 

Start your journey at REEF.

Section iconCompany Overview

Headquarters
5935 Darwin Ct Carlsbad, CA 92008 US
Phone number
Website
reef.com
SIC Code
5812 - Eating Places
Stock Symbol
DRP
NAICS Code
448190 - Other Clothing Stores
Founded
1984
Employees
201-500

Section iconFunding & Financials

  • $26M

    Reef has raised a total of $26M of funding over 2 rounds. Their latest funding round was raised on Feb 22, 2002 in the amount of $26M.

  • $10M$50M

    Reef's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $26M

    Reef has raised a total of $26M of funding over 2 rounds. Their latest funding round was raised on Feb 22, 2002 in the amount of $26M.

  • $10M$50M

    Reef's revenue is in the range of $10M$50M

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