Channel Expansion Expand wholesale reach by adding dedicated B2B e commerce and marketplace partnerships for US and Canada retailers. Build a streamlined catalog for cut flowers and greens, set clear MOQs and lead times, and pursue onboarding with marketplaces to drive new accounts.

Digital Ordering Modernize ordering and fulfillment with an integrated order management portal linked to the existing tech stack. Leverage Microsoft 365 and Google Cloud to support a CRM, inventory visibility, invoicing, and real time order status updates to shorten sales cycles and improve cross border compliance.

Cold Chain Strengthen cold chain capabilities to differentiate from competitors by offering temperature controlled packaging and real time shipment tracking for cross border deliveries to the US and Canada. This can reduce spoilage, improve on time delivery, and support premium pricing with retailers.

Sustainability Edge Highlight sustainability and origin traceability by documenting harvest region and implementing lot tracking and green packaging options. Certifications or disclosures aligned with retailer ESG goals can improve appeal and open new contract opportunities.

Market Focus Target mid market retailers with recurring needs and seasonal demand in flowers and greens. Develop compelling case studies, pricing for recurring orders, and multi location contracts to build stable recurring revenue and reduce customer acquisition costs.