Legacy credibility As Wisconsin’s oldest registered CPA firm with a long history serving closely held businesses and public sector entities since 1907, RPB offers a trusted relationship for prospective clients seeking stability and deep local knowledge.

Diverse service mix RPB provides a broad range of services from audits, reviews, and compilations to ERISA audits, tax, valuations, forensic audits, fraud prevention, and consulting, presenting multiple cross-selling opportunities across industries and nonprofit sectors.

Regulatory readiness Membership in AICPA and WICPA, plus PCAOB registration for employee benefit plan audits, signals strong regulatory know-how and a capability to handle complex compliance requirements which can appeal to mid-market organizations facing evolving standards.

Implied growth potential Revenue in the $50M–$100M range alongside a mid-sized employee base suggests opportunities to expand in growth-oriented local firms or entities seeking high-touch, regional CPA services with personalized service and attention to detail.

Tech-enabled services Adoption of modern tech stack elements (WordPress, RSS, JSON-LD, jQuery, HTTP/3) indicates a willingness to leverage digital tools which can be augmented with data analytics, client portals, and online collaboration to improve service delivery and scalability.