Longstanding Expertise Target contractors and homeowners in Columbus and statewide Ohio with Reitter’s four-generation heritage and proven track record in stucco, EIFS, stone, and cementitious siding to position as a trusted partner for new construction, remodeling, and restoration projects.

Expanded Material Supply Leverage the in-house supply division that serves Ohio and offers nationwide delivery to upsell bundled installation materials, EIFS, and associated exterior finishes to both contractors and homeowners, increasing project attach rates.

Certified Capabilities Highlight the EIFSmart certification and ongoing craft and product training to win bids requiring high-quality exterior systems, offering a differentiator against competitors and potential overlap with large distributors.

Digital & Tech Efficiency Use the tech stack (iCIMS, AWS, Google Cloud, Sentry, analytics tools) to streamline lead capture, project workflows, and post-installation support, enabling faster quotes, better customer experiences, and data-driven upsell opportunities.

Financial & Market Momentum Capitalize on mid-market revenue potential by pursuing mid-to-large residential and commercial exterior siding projects in Ohio, targeting builders and general contractors who value local expertise, speed, and nationwide materials delivery.