Product Breadth USG's diversified portfolio across Gypsum, Performance Materials and Ceilings, including flagship brands Sheetrock, Durock and Securock, enables bundled bids and single-source procurement for walls, ceilings, sheathing and related systems.

Scale Advantage USG's scale and global footprint enable servicing large national accounts and long-term contracts, with reliable supply, volume pricing and coordinated project execution for major developers and contractors.

Global Reach USG serves construction markets worldwide through its three divisions, creating opportunities to collaborate with international contractors, distributors and region-specific specifiers on standardized and locally adapted solutions.

Compliance Focus USG's emphasis on data privacy and security, supported by tools like OneTrust and CISSP, reinforces trust with customers on projects requiring compliance, safety records and regulatory governance.

Digital Selling USG's digital selling capabilities, powered by Sprout Social, Varicent and automation tools, support targeted outreach, faster tendering and improved deal velocity through data-driven marketing and sales incentives.