Niche Market Focus Relay Platform specializes in providing digital solutions for wholesale brokers and retail agents, particularly supporting specialty lines such as Cyber Insurance, Management Liability, and Small Commercial policies. This focus presents opportunities to target brokerages seeking innovative quote management tools for niche insurance segments.

Recent Expansion Initiatives The launch of a new digital quoting solution in February 2023 indicates ongoing product development efforts aimed at streamlining policy placement. Selling upgrades, add-ons, or complementary services that enhance this platform could attract existing users looking for expanded capabilities.

Strategic Acquisition At-Bay's acquisition of Relay in August 2022 suggests a move toward integrating innovative insurtech solutions into broader distribution channels. Collaborating with or offering integrations for At-Bay’s ecosystem could open channels to larger broker networks and potential joint offerings.

Growth and Funding With seed funding of over $5 million and recent product launches, Relay shows growth potential despite a current revenue below one million. Investing in targeted outreach to tech-forward brokerages seeking to modernize could convert early adopters into long-term clients.

Technology and Accessibility Relay's use of modern tech stack components like API guides and visualization modules indicates a commitment to user-friendly, scalable solutions. Promoting integration capabilities and customized technology solutions could appeal to larger agencies aiming for digital transformation.