Lean Team Scale The company operates with a very small team, signaling a strong need for outsourced sales support, automation, and scalable partner programs to grow wholesale and marketplace distribution.

Wholesale Channel Expansion Opportunity to broaden revenue by adding more wholesale channels and marketplace integrations, including catalog syndication, pricing controls, and onboarding support to accelerate channel expansion.

Analytics Driven Marketing They currently rely on Google Analytics; there is potential to implement advanced analytics, enhanced funnel tracking, conversion rate optimization, and marketing automation to maximize ROI with limited staff.

Tech Stack Modernization The tech stack includes legacy PHP and jQuery; opportunities exist to modernize the frontend, improve performance, and adopt modern tooling to support higher order volumes and easier maintenance.

National Growth Potential Being a US based wholesale business in Oklahoma City suggests a path to national growth through regional distribution partnerships, supplier onboarding programs, and logistics optimization combined with inventory management and ERP integration.