Partnerships with Home Renovators Resene has established multiple partnerships with companies in the home renovation industry, such as Refresh Renovations, Nood, and Suzuki. These collaborations present valuable sales opportunities for Resene to tap into the extensive customer base of these partners, enhancing brand visibility and driving product sales through joint marketing initiatives.

Technology-Focused Innovation Resene's development of SmartTouch in partnership with Beta Solutions showcases the company's commitment to technological innovation. Leveraging advanced technology not only differentiates Resene in the market but also opens doors for sales by appealing to tech-savvy customers seeking cutting-edge solutions for their painting and decorating needs.

Environmental Sustainability With a strong focus on environmental friendliness and sustainability, Resene offers a wide range of Environmental Choice approved products and operates the PaintWise paint recovery service. These eco-friendly initiatives not only resonate with the growing environmentally conscious consumer base but also present a unique selling point that can be leveraged to drive sales and establish loyalty among eco-conscious customers.

Trusted Brand with Award-Winning Products Being voted as New Zealand's Most Trusted Brand and maintaining a reputation for excellence and quality in manufacturing since 1946 positions Resene as a trusted authority in the industry. Sales professionals can capitalize on this strong brand reputation to instill confidence in customers, driving sales through brand recognition, and the assurance of high-quality products.

Strategic Market Expansion Recent partnerships with key industry players like Zena O'Connor, a residential color expert, and Building Design Queensland, reflect Resene's strategic market expansion efforts. By aligning with thought leaders and influencers in the design and construction sectors, Resene can tap into new customer segments, expanding its market reach and driving sales growth through targeted marketing and collaborative projects.