Trusted Brand Image Resene, voted NZ’s Most Trusted Brand, has a reputation for excellence and quality. Leveraging this trust can be a key point to highlight in sales pitches to build credibility with potential customers.

Environmental Friendliness Resene's commitment to environmental friendliness through its range of approved products and recycling initiatives presents a unique selling point for eco-conscious customers. Emphasizing sustainability can attract a niche market segment seeking green solutions.

Partnership Synergies Recent partnerships with Refresh Renovations, Zena O'Connor, Nood, and Suzuki showcase a pattern of collaboration. Leveraging these partnerships, sales teams can explore cross-promotional opportunities or bundled offerings to drive sales growth.

Innovative Product Development Resene's development of SmartTouch in collaboration with Beta Solutions demonstrates a commitment to innovation. Highlighting cutting-edge solutions like SmartTouch can intrigue tech-savvy customers and position the company as a leader in advanced paint technologies.

Diverse Customer Range With products catering to both residential and commercial buildings, Resene has a broad customer base. Sales teams can tailor pitches to target diverse customer segments, showcasing the versatility of Resene's product range to capitalize on a wide array of sales opportunities.