Strategic Partnerships Resene already collaborates with renovation groups and design resources, including Refresh Renovations and Color Design Resources, plus selected brand partners. This demonstrates ready-made partner channels to expand with additional design studios, builders, and home improvement retailers to drive multi-channel sales of paints, coatings, and colour services.

Sustainability Advantage Resene has Environmental Choice approved products since 1996 and runs the PaintWise paint recovery program since 2004, with millions of recycled paint packs and community graffiti coverage donations. Use these sustainability credentials to win public sector, educational, and eco-conscious commercial contracts through green product bundles and recycling initiatives.

Digital Color Platform Online colour tools and the Resene Total Colour System enable fast project specification and stable finishes, supported by tinting technology. Leverage these digital capabilities to engage architects, designers, and builders with targeted campaigns, virtual demos, and easy-to-share colour specifications.

Brand Trust Advantage Being named NZ’s Most Trusted Brand and operating since 1946 positions Resene as a reliable supplier for long-term contracts across residential, commercial, and public projects. Target mid-market developers, facilities managers, and government procurement with stable supply and quality assurances.

Innovation and Tech Past innovation such as the SmartTouch initiative and advanced tinting technology position Resene as a tech-forward coating partner. Propose value-added services like colour consulting, co-developed color solutions, and integration with clients’ digital workflows to expand project win rates.