Strategic Partnerships Haymes Paint actively collaborates with design and architectural firms (Nightingale Housing, Breathe Architecture) and BIM content providers (IGS Group) to extend its reach through preferred partnerships and accessible digital libraries, indicating high potential for co-marketing, spec-driven sales, and project-based collaborations.

Architectural Color The launch of Colour Planet, a proprietary colour system tuned to Australian light, plus collaborations with Breathe Architecture, signals a strong opportunity to target architects, designers, and builders with color-first specifications for new builds and renovations.

Pro Market Access A broad distribution network of over 50 company-owned shops, 35 PaintRight stores, and 220 independent stockists across Australia creates multiple touchpoints for upsell of premium products, trade programs, and localized promotions to professional painters and hardware retailers.

Premium Product Portfolio Recent launches such as Ultra Premium Kitchen & Bathroom paints and a focus on durable, high-performance finishes, supported by a strong Canstar Blue reputation, present opportunities to upsell to premium segments in new homes, hospitality, and renovation projects seeking lasting aesthetics and easy maintenance.

Innovation & Expansion Investments in manufacturing capacity and digital content libraries (Revit/Archicad BIM assets) along with partnerships for BIM content imply leverage for specification-grade sales, targeting large-scale commercial, residential, and government projects that require verified product data and easy integration into design workflows.