Insights

Strategic DeFi Leader Reserve is positioned as crypto's leading on-chain index platform with two protocols that let anyone create baskets of tokenized assets and own decentralized ETFs. This creates sales opportunities with asset managers, exchanges, wallets, and fintech platforms seeking embedded index exposure and turnkey DeFi yield solutions.

Yield Protocol Opportunity The Yield Protocol enables minting yield bearing stablecoins fully backed by baskets of digital assets and overcollateralized to withstand black swan events, with minting and redemption without intermediaries. This unlocks potential for DeFi funds, treasury desks, and asset managers to license or implement yield bearing stablecoins and related tooling.

Instant DTF Access The Index Protocol supports instant creation and redemption of DTFs with 24/7 trading and no centralized permission, enabling broad market exposure in a single token. A compelling sales angle is embedding DTF construction into fintech platforms, crypto exchanges, and wealth management apps to attract traders and funds seeking diversified exposure.

Technical Compliance Readiness Reserve operates on a modern on chain architecture with a solid tech stack and fully backed assets, which appeals to institutional buyers requiring security, transparency, and governance. Opportunities exist to offer audits, security tooling, risk dashboards, and compliance friendly integrations to win enterprise deals.

Growth Market Fit With multi-million revenue and a lean to mid sized team based in Oakland, Reserve is well positioned to scale through partnerships with asset managers, exchanges, wallets, and fintechs as demand for tokenized baskets and on chain indices expands.

Similar companies to Reserve

Reserve Tech Stack

Reserve uses 8 technology products and services including Rippling, Figma, Google Cloud, and more. Explore Reserve's tech stack below.

  • Rippling
    Applicant Tracking Systems
  • Figma
    Design
  • Google Cloud
    Infrastructure As A Service
  • JSON-LD
    Javascript Frameworks
  • Framer Motion
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • YouTube
    Video Players
  • Google Search Console
    Web Analytics

Media & News

Reserve's Email Address Formats

Reserve uses at least 2 format(s):
Reserve Email FormatsExamplePercentage
First@thereservelabel.comJohn@thereservelabel.com
100%
First.Last@reserve.orgJohn.Doe@reserve.org
94%
First.Middle@reserve.orgJohn.Michael@reserve.org
5%
FLast@reserve.orgJDoe@reserve.org
1%

Frequently Asked Questions

Where is Reserve's headquarters located?

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Reserve's main headquarters is located at Oakland, California 94612 United States. The company has employees across 6 continents, including North AmericaSouth AmericaEurope.

What is Reserve's phone number?

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You can contact Reserve's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Reserve's stock symbol?

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Reserve is a publicly traded company; the company's stock symbol is CRAC.

What is Reserve's official website and social media links?

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Reserve's official website is reserve.org and has social profiles on LinkedInCrunchbase.

What is Reserve's NAICS code?

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Reserve's NAICS code is 52 - Finance and Insurance.

How many employees does Reserve have currently?

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As of June 2026, Reserve has approximately 91 employees across 6 continents, including North AmericaSouth AmericaEurope. Key team members include Cfo: C. K.Chief Compliance Officer: L. M.Head Of Finance: A. L.. Explore Reserve's employee directory with LeadIQ.

What industry does Reserve belong to?

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Reserve operates in the Financial Services industry.

What technology does Reserve use?

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Reserve's tech stack includes RipplingFigmaGoogle CloudJSON-LDFramer MotionGoogle Tag ManagerYouTubeGoogle Search Console.

What is Reserve's email format?

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Reserve's email format typically follows the pattern of First@thereservelabel.com. Find more Reserve email formats with LeadIQ.

When was Reserve founded?

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Reserve was founded in 2017.

Reserve

Financial ServicesCalifornia, United States51-200 Employees

Reserve is a financial services company based in Oakland, California, developing decentralized index technology to broaden access to financial systems. It envisions money as an index of the world's assets—stocks, bonds, gold, real estate, and more—and enables anyone to create and own Decentralized Token Folios, or DTFs, baskets of tokenized crypto assets that behave like traditional ETFs. The organization has built two on-chain protocols—the Yield Protocol for yield-bearing, fully backed stablecoins that are overcollateralized to withstand stress events and can be minted or redeemed without intermediaries, and the Index Protocol that powers DTFs with 24/7 trading and real-time transparency—and the Yield Protocol launched on Ethereum mainnet in October 2022.

Section iconCompany Overview

Headquarters
Oakland, California 94612 United States
Phone number
Stock Symbol
CRAC
NAICS Code
52 - Finance and Insurance
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Reserve's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Reserve's revenue is estimated to be in the range of $10M$25M

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