Sustainability Focus Target purchasers and partners prioritizing sustainable forestry and responsible supply chains. Emphasize proven forest thinning, watershed conservation, and wildfire risk reduction as value drivers for customers seeking green credentials and compliance with ESG goals.

Growth Funding Leverage recent $95M funding to highlight scale-up capabilities, capacity expansion, and financial stability. Position as a favorable partner for large-scale sourcing contracts, long-term supply commitments, and joint development opportunities in sustainable wood products.

Executive Leadership Engage with the new CEO Anthony Flagor to identify strategic priorities and potential collaboration in mill operations, technology adoption, and market diversification. Use leadership change as an entry point for strategic discussions and pilot programs.

Product Diversification Explore cross-sell opportunities across the product mix—lumber, landscape bark, horse bedding, wood-chips, and soils—by tailoring bundled solutions for builders, landscapers, equestrian facilities, and garden centers seeking one-stop sustainable sourcing.

Technology Enablement Offer digitization and procurement efficiency enhancements leveraging existing tech stack (CRM, HR, ERP, eCommerce) to streamline sourcing, supplier onboarding, and demand forecasting. Propose partner integrations with warehousing, logistics, and sustainability reporting.