Cloud Security Growth Retrospect’s cloud storage launch and ransomware protections indicate a compelling opportunity to position the company as a cloud-first backup and DR partner for SMBs and midmarket firms. Consider building a partner-led sales motion with MSPs and VARs to offer managed backup services around cloud storage, hybrid environments, and proactive security features that minimize downtime and data loss.

Channel Expansion The Backup Services Expertise Certification and partner locator demonstrate a clear channel strategy and readiness to onboard partners. Design a co-marketing and incentive program to recruit MSPs, VARs, and system integrators, enabling them to sell, implement, and support Retrospect solutions to accelerate reach in target segments.

Education Vertical Focus The education sector reference with Jostens suggests a tangible vertical angle. Create education-specific messaging and bundles focused on protecting student data, yearbook archives, and campus operations, with pricing and support options tailored to schools, districts, and educational publishers.

Global Reach With customers in many countries and a reputation for strong customer support, Retrospect is well positioned to win distributed SMBs and multinational teams needing consistent backups across sites. Target global mid-market accounts with distributed offices, emphasizing global support, multi-site deployment, and compliance-readiness.

Experienced Team Advantage The team’s long-tenured engineers and support staff underpin a reliable service proposition. Use this as a differentiator in messaging and develop premium support add-ons or managed backup packages to upsell existing customers and cross-sell cloud storage and advanced anomaly detection features.